Marketing Communication

The full summary for the exam marketing communication (open question and multiple question). The book is Essentials of Marketing by Paul Baines

Summary for my resit of Marketing Communication.

Marketing Communication Summary ICM year 2 - Chapter 1 / 3 / 6 / 8 / 9 / 10 /

Marketing principles / marketing communication comprehensive summary of good quality.

Lecture notes from Marnie de Koning's "Marketing Principles" lecture from ICM, Year 2, Block B; 2016/2017

An extensive summary with all the definitions, important tables and schematics from the book. It includes chapters: 1, 3, 4, 5, 6, 7, 8, 10, 11, 12, 13, 14 & 15. It also includes review questions of almost all chapters at the very end of the summary.

Summary of the following chapters: Chapter 1, 3, 6, 7, 8, 9, 10, 12 and 13

All necessary chapters are included - very in depth summary.