MST
Hanzehogeschool Groningen (Hanze)
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MST summary articles for the exam
- Summary • 26 pages • 2020
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Including 16 of the 20 articles for the exam:
1. JONES, V. K. (2018). Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants. Journal of Brand Strategy, 7(3), 233–245.
2. KUMAR, V., RAJAN, B., VENKATESAN, & LECINSKI, J. (2019). Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing. California Management Review, 61(4), 135–155.
3. SALIMEN, J., YOGANATHAN, V., CORPORAN, J., JANSEN, B. J., & JUNG, S.-G. (2019). Machin...
Summary
MST summary articles for the exam
Last document update:
ago
Including 16 of the 20 articles for the exam: 1. JONES, V. K. (2018). Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants. Journal of Brand Strategy, 7(3), 233–245. 2. KUMAR, V., RAJAN, B., VENKATESAN, & LECINSKI, J. (2019). Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing. California Management Review, 61(4), 135–155. 3. SALIMEN, J., YOGANATHAN, V., CORPORAN, J., JANSEN, B. J., & JUNG, S.-G. (2019). Machin...
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