McKinsey study: Word-of-mouth - correct answer The study shows that word-of-mouth drives up to 50% of purchase decisions. Consumers listen to and are more trusting of the opinions of their friends and family There are tools for Word of Mouth to be more powerful (Glassdoor, twitter, instagram, yelp, etc..) Doorley: "In this new world, collaboration trumps control; engagement tops trumpeting; and communities outlast audiences.." (Inbound to Outbound marketing) - correct answer Search a...

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Pearson's Federal Taxation 2019: Comprehensive, 32e (Rupert/Anderson) Chapter C1: Tax Research LO1: Overview of Tax Research 1) Tax planning is not an integral part of open-fact situations. Answer: FALSE Page Ref.: C:1-2 Objective: 1 2) When a taxpayer contacts a tax advisor requesting advice as to the most advantageous way to dispose of a stock, the tax advisor is faced with A) a restricted-fact situation. B) a closed-fact situation. C) an open-fact situation. D) a recognized-fac...

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Pearson's Federal Taxation 2020: Corporations, 33e (Anderson/Hulse/Rupert) Chapter C1: Tax Research LO1: Overview of Tax Research 1) Tax planning is not an integral part of open-fact situations. Answer: FALSE Explanation: It is integral. Page Ref.: C:1-2 Objective: 1 2) When a taxpayer contacts a tax advisor requesting advice as to the most advantageous way to dispose of a stock, the tax advisor is faced with A) a restricted-fact situation. B) a closed-fact situation. C) an open-f...

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