MKT221
MKT221
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Test Bank for Contemporary Marketing, 19th Edition by Louis E. Boone
- Exam (elaborations) • 637 pages • 2023
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Test Bank for Contemporary Marketing 19e 19th Edition by Louis E. Boone, David L. Kurtz. Full Chapters test bank are included - Chapter 1 to 18 
 
Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 
1. Marketing: The Art and Science of Satisfying Customers. 
2. Strategic Planning in Contemporary Marketing. 
3. The Marketing Environment, Ethics, and Social Responsibility. 
4. E-Business: Managing the Customer Experience. 
5. Social Media: Living in the Connected World. 
Part II: UNDERSTAN...
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Test Bank for Principles of Marketing, 9th Canadian Edition by Kotler
- Exam (elaborations) • 1052 pages • 2023 Popular
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Test Bank for Principles of Marketing 9ce 9th Canadian Edition by Philip Kotler. Full Chapters test bank are included - Chapter 1 to 19 
 
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Test Bank for Business Marketing Management: B2B, 13th Edition by Hutt
- Exam (elaborations) • 431 pages • 2023
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Test Bank for Business Marketing Management: B2B, 13e 13th Edition by Michael D. Hutt, Thomas W. Speh, Douglas Hoffman. ISBN-13: 8230 
 
Full Chapters test bank are included - Chap 1 to 15 (Complete Chapters are included) 
 
PART I: THE ENVIRONMENT OF BUSINESS MARKETING. 
1. A Business Marketing Perspective. 
PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING. 
2. Organizational Buying Behavior. 
3. Customer Relationship Management Strategies for Business Markets. 
PART III: ASSESSING MARKET ...
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