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  2. JAMES COOK UNIVERSITY SINGAPORE
  3. MGMT081

MGMT081

JAMES COOK UNIVERSITY SINGAPORE

Here are the best resources to pass MGMT081. Find MGMT081 study guides, notes, assignments, and much more.

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Marketing Management,

  • Marketing Management,

  • Package deal • 4 items • 2022
  • The package deal consists of four key lecture notes from a renowned university that will be helpful for both the student and the tutor. The lecture notes contain essential information concerning marketing and today's trend from various global regions.
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  • $15.99
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The Product Concept

  • The Product Concept

  • Class notes • 81 pages • 2022
  • Available in package deal
    • What is a Product? • The Goods-Services Continuum • Product Hierarchy and Product Mix • Product Categories & Characteristics •Marketing Instrument Focus: Product Packaging • Services Categories & Characteristics •Marketing Instrument Focus: The Servicescape
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  • $8.19
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Segmentation, Targeting and Positioning Lecture Notes

  • Segmentation, Targeting and Positioning Lecture Notes

  • Class notes • 63 pages • 2022
  • Available in package deal
    • What is Segmentation? •What are some Segmentation Methods? • Seeking New Segments •What is Targeting? •What is Positioning? • Business Case: Nike and Market Positioning
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  • $8.29
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The Marketing Environment

  • The Marketing Environment

  • Class notes • 55 pages • 2022
  • Available in package deal
    • Megatrends and Environmental Analysis •What are some Megatrends? •Megatrends and Marketing • Organisations Responding to Megatrend Opportunities • Business Case: 3M Healthcare Business.
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  • $8.29
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Introduction to Marketing

  • Introduction to Marketing

  • Class notes • 43 pages • 2022
  • Available in package deal
    • Through marketing, advertising, retailing, and sales instruments. • Informed through the development of marketing insights. • Keywords: integration, synergy, alignment, all-of-organization.
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  • $8.29
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