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The Marketing Environment

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Megatrends and Environmental Analysis •What are some Megatrends? •Megatrends and Marketing • Organisations Responding to Megatrend Opportunities • Business Case: 3M Healthcare Business.

Institution
JAMES COOK UNIVERSITY SINGAPORE
Course
MGMT081











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Institution
JAMES COOK UNIVERSITY SINGAPORE
Course
MGMT081
All documents for this subject (4)

Document information

Uploaded on
November 5, 2022
Number of pages
55
Written in
2021/2022
Type
Class notes
Professor(s)
Dr. drew franklin
Contains
All classes

Subjects

  • integrated marketing
  • omnichannel
  • environmental analysis
  • megatrends
  • market attractiveness

Content preview

The Marketing Environment
MKTG860 Marketing Management, Week Two Lecture
Dr Drew Franklin

,Agenda, Today
• Megatrends and Environmental Analysis
• What are some Megatrends?
• Megatrends and Marketing
• Organisations Responding to Megatrend
Opportunities
• Business Case: 3M Healthcare Business.

,A Glimpse Into The Future?

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