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Introduction to Marketing

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Through marketing, advertising, retailing, and sales instruments. • Informed through the development of marketing insights. • Keywords: integration, synergy, alignment, all-of-organization.

Institution
JAMES COOK UNIVERSITY SINGAPORE
Course
MGMT081











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Institution
JAMES COOK UNIVERSITY SINGAPORE
Course
MGMT081
All documents for this subject (4)

Document information

Uploaded on
November 5, 2022
Number of pages
43
Written in
2020/2021
Type
Class notes
Professor(s)
Dr. drew franklin
Contains
All classes

Subjects

  • marketing
  • targeting
  • segmentation
  • positioning
  • branding
  • product concept
  • advertising
  • public relations

Content preview

Introduction to Marketing
MKTG860 Marketing Management, Week One Lecture
Dr Drew Franklin

,Agenda, Today
• Introduction, Dr Drew Franklin
• What’s Your Story? What is a Brand?
• Brand Stories & How Do We Build One?
• What is Marketing, Advertising, Retailing and Sales?
• Integrated Marketing

,Introduction, Dr Drew Franklin
• Course Coordinator and Lecturer

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• Available by appointment, online

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