Department of Communication and Culture
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Department of Communication and Culture 1
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Part A 
Select a multinational company (hi)story from the case list below. Write a short summary of the 
story and conduct a brief review using concepts, techniques, and literature from the course. 
Part B 
Create an alternative, fact-based story to the one reviewed in part A. You are free to narrow the new 
story down to cover a smaller part of the narrative (another time period, a critical incident, a 
subsidiary, alternative voices etc.). Gather and make use of reliable sources and data, and ...
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Department of Communication and Culture•Department of Communication and Culture
Preview 2 out of 10 pages
Part A 
Select a multinational company (hi)story from the case list below. Write a short summary of the 
story and conduct a brief review using concepts, techniques, and literature from the course. 
Part B 
Create an alternative, fact-based story to the one reviewed in part A. You are free to narrow the new 
story down to cover a smaller part of the narrative (another time period, a critical incident, a 
subsidiary, alternative voices etc.). Gather and make use of reliable sources and data, and ...