Principles of Marketing

The current paper aims to explore and compare the marketing mix elements for two competitive brands – Dove and Sure, focusing on their deodorant products for women segment. The paper is focused on comparing the approaches of the brands regarding target market and marketing mix decisions. Word count: 1,558 words

The current paper explored the energy drink market in UK and conducts a comparative analysis of the marketing strategies of its two main players – Red Bull and Lucozade. The paper is focused on comparing the approaches of the brands regarding target market and marketing mix decisions. The analysis has revealed that Lucozade’s strategy is more focused on addressing the healthier nutrition of its products, as well as its price advantage, while Red Bull relies more on distinction, quality and i...