Public diplomacy

Nation branding aims to measure, build and manage the reputation of countries.

Gastrodiplomacy builds on food as a common dimension of the lives and cultures of all people.

Sports diplomacy is when sport is used as a political tool for enhancement, but which sometimes, worsens diplomatic relations between two countries.

Public diplomacy has been widely seen as the transparent means by which a sovereign country communicates with publics in other countries aimed at informing and influencing audiences overseas for the purpose of promoting the national interest and advancing its foreign policy goals (CPD)