Buying Behavior

Structured table of contents of all Buying Behavior 2022-2023 lessons by Prof. dr. Malaika Brengman.

Summary Buying Behavior (master's commercial policy). All lessons+ seminars are summarized in this document. By studying this document, I achieved 15/20

Summary of lessons, workshops, seminars and the learning path

A summary of all lessons taught, including the self-study concepts and self-written notes from the lesson. Fully in English with an occasional explanation in Dutch. Very detailed. Workshops/seminars not, viewing slides of this is enough!

Summary/Lesson Notes + Professor workshops + 5 guest lessons Writing errors in English are possible since I have often quoted the Prof. Excluding qualitative and quantitative research workshops

Summary/notes from the lessons (147 pages) + Professor workshops + Guest lectures Exclusive Qualitative and Quantitative research workshop (I did not note much)

Full summary of the box buying behavior. Everything is incorporated in it so if you learn this summary you have all the material to make a good exam!

Dit is een samenvatting van 2019 gebaseerd op alle slides die gebruikt werden en daarbij eigen notities. In de voorbeeldweergave lijken de mindmaps misvormd. Dit is niet het geval in het originele document!

Samenvatting van het vak Buying Behavior (incl alle gastsprekers), onderdeel van de master Commercieel Beleid. Dit vak werd gegeven door prof. Iris Vermeir in het academiejaar 2019-2020.