Marketing planning

To the point summary of Marketing Planning 2022, Ku Leuven Antwerp campus.

Full summary of Marketing Planning given by M. Kotschedoff. The summary contains all slides from the asynchronous and interactive lectures + own notes. The summary does not include the case studies. If you want these notes, you can always send me a message.

This document contains all the slides with extensive notes of the 'marketing planning' course taught by prof. Kotschedoff in 2020. This document is NOT a summary. All notes provided in the online lectures are almost literally written out. It includes notes from live lectures (pre corona), the uploaded youtube videos and the lectures posted by the professor. It might seem like many information/pages, but it provides an excellent context to study the course and studies very fast. Note: the not...