BA 100 Final Exam Questions with Correct Answers Latest Update 2025/2026
Integrated marketing communication tools - Answers Ads, Sales promo, Direct Marketing,
Mobile Marketing, Social Media Marketing, Public relations, Sponsorship, Personal Selling
Brand Reputation - Answers The perception of a brand by the public.
Brand awareness - Answers The extent to which consumers are familiar with the distinctive
qualities or image of a particular brand.
Brand Perceived quality - Answers The customer's perception of the overall quality or superiority
of a product or service compared to alternatives.
Brand loyalty - Answers The tendency of consumers to continue buying the same brand of
goods rather than competing brands.
Brand association - Answers The mental connections that consumers make between a brand
and its attributes.
5 stages of the consumer decision making process - Answers Recognition of Need, Information
Search, Evaluation of alternatives, Purchase decision, Post-purchase evaluation
Social Proof - Answers The idea that people make decisions based on the actions and opinions
of others.
Management advisory services - Answers Assistance provided by CPA firms in areas such as
financial planning, info systems design, and other areas of concern for client firms.
Management accounting - Answers A private accountant who provides financial services to
support managers in various business activities within a firm.
Sarbanes-Oxley Act of 2002 - Answers Enactment of federal regulations to restore public trust in
accounting practices by imposing new requirements on financial activities in publicly traded
corporations.
Fixed asset - Answers Asset with long-term use or value, such as land, buildings, and equipment.
Goodwill - Answers Amount paid for an existing business above the value of its other assets.
Assets - Answers An asset is a present right of the entity to an economic benefit.
Liabilities - Answers A liability is a present obligation of an entity to transfer an economic
benefit.
Statement of Comprehensive Income - Answers An extended version of the income statement
that includes both net income (or net profit) and other comprehensive income (OCI).
Statement of Shareholders' Equity - Answers Shows changes in the equity portion of a
,company's balance sheet over a specific period.
Solvency ratio - Answers Estimates the borrower's ability to repay debt.
EPS - Answers Measures net profit for each share of outstanding stock.
P/E Ratio - Answers Comparison of a firm's current share price to current earnings per share.
Leverage - Answers Ability to finance an investment through borrowed funds.
Tort - Answers Civil injury to people, property or reputation for which compensation must be
paid.
Contract - Answers Agreement, Consent, Capacity, Legality, Proper Form.
Punitive Damages - Answers Fines imposed over and above any actual losses suffered by a
plaintiff.
Negligence - Answers Conduct that falls below legal standards for protecting others against
unreasonable risk.
Product liability - Answers A tort in which a company is responsible for injuries caused by its
products.
Strict product liability - Answers Principle that liability can result from a producer's negligence
but from a product defect.
Trademark - Answers Right to use a brand name/symbol.
Eminent domain - Answers Government may claim private land for public use.
Agent - Answers Individual/org acting in the name of another party.
Principal - Answers Agent's boss.
Express warranty - Answers Terms specifically stated by the seller.
Implied warranty - Answers Dictated by law.
At-will employment - Answers Employees can be fired for any reason that follows the law.
Operations - Answers Business plan/forecasts leading to output to customers.
Intensive distribution - Answers Available everywhere.
Exclusive distribution - Answers Want to have in a very limited number of outlets.
Selective distribution - Answers make conscious choices where they choose to sell
, Form Utility - Answers the value added to a product by changing its form
Time Utility - Answers the value added to a product by making it available when it is needed
Place Utility - Answers the value added to a product by making it available where it is needed
Make-to-order operations - Answers activities for one-of-a-kind or custom-made production
Make to stock - Answers activities for producing standard products for mass consumption
Process layout - Answers physical arrangement of production activities that groups equipment
and people according to function
Assembly line layout - Answers same steps layout in which a product moves step by step
through a plant on conveyor belts or other equipment until it's completed
Fixed position layout - Answers labor, equipment, materials, and other resources are brought to
the geographic location where all production work is done
Master operations schedule - Answers schedule showing which products will be produced and
when in upcoming time periods
Detailed schedule - Answers showing daily work assignments with start + stop times for
assigned
Staff schedule - Answers assigned working times in the upcoming days for each employee on
each work shift
Gantt chart - Answers breaks down large projects into steps to be performed and specifies time
for each step
PERT chart - Answers specifies sequence of activities, time reqs, and critical path for
performing steps in a project
Operations control - Answers monitoring production performance by comparing results with
plans and taking corrective action when needed
Lean production system - Answers designed for smooth production flows that avoid
inefficiencies, remove unnecessary inventories, and improve production
Just-in-time production - Answers brings together all materials at the precise time they're
required at each production stage
Inventory control - Answers process of receiving, storing, handling, and counting of all raw
materials, partly finished goods, and finished goods
Labor productivity of a country - Answers GDP this year / total # of hours worked
Integrated marketing communication tools - Answers Ads, Sales promo, Direct Marketing,
Mobile Marketing, Social Media Marketing, Public relations, Sponsorship, Personal Selling
Brand Reputation - Answers The perception of a brand by the public.
Brand awareness - Answers The extent to which consumers are familiar with the distinctive
qualities or image of a particular brand.
Brand Perceived quality - Answers The customer's perception of the overall quality or superiority
of a product or service compared to alternatives.
Brand loyalty - Answers The tendency of consumers to continue buying the same brand of
goods rather than competing brands.
Brand association - Answers The mental connections that consumers make between a brand
and its attributes.
5 stages of the consumer decision making process - Answers Recognition of Need, Information
Search, Evaluation of alternatives, Purchase decision, Post-purchase evaluation
Social Proof - Answers The idea that people make decisions based on the actions and opinions
of others.
Management advisory services - Answers Assistance provided by CPA firms in areas such as
financial planning, info systems design, and other areas of concern for client firms.
Management accounting - Answers A private accountant who provides financial services to
support managers in various business activities within a firm.
Sarbanes-Oxley Act of 2002 - Answers Enactment of federal regulations to restore public trust in
accounting practices by imposing new requirements on financial activities in publicly traded
corporations.
Fixed asset - Answers Asset with long-term use or value, such as land, buildings, and equipment.
Goodwill - Answers Amount paid for an existing business above the value of its other assets.
Assets - Answers An asset is a present right of the entity to an economic benefit.
Liabilities - Answers A liability is a present obligation of an entity to transfer an economic
benefit.
Statement of Comprehensive Income - Answers An extended version of the income statement
that includes both net income (or net profit) and other comprehensive income (OCI).
Statement of Shareholders' Equity - Answers Shows changes in the equity portion of a
,company's balance sheet over a specific period.
Solvency ratio - Answers Estimates the borrower's ability to repay debt.
EPS - Answers Measures net profit for each share of outstanding stock.
P/E Ratio - Answers Comparison of a firm's current share price to current earnings per share.
Leverage - Answers Ability to finance an investment through borrowed funds.
Tort - Answers Civil injury to people, property or reputation for which compensation must be
paid.
Contract - Answers Agreement, Consent, Capacity, Legality, Proper Form.
Punitive Damages - Answers Fines imposed over and above any actual losses suffered by a
plaintiff.
Negligence - Answers Conduct that falls below legal standards for protecting others against
unreasonable risk.
Product liability - Answers A tort in which a company is responsible for injuries caused by its
products.
Strict product liability - Answers Principle that liability can result from a producer's negligence
but from a product defect.
Trademark - Answers Right to use a brand name/symbol.
Eminent domain - Answers Government may claim private land for public use.
Agent - Answers Individual/org acting in the name of another party.
Principal - Answers Agent's boss.
Express warranty - Answers Terms specifically stated by the seller.
Implied warranty - Answers Dictated by law.
At-will employment - Answers Employees can be fired for any reason that follows the law.
Operations - Answers Business plan/forecasts leading to output to customers.
Intensive distribution - Answers Available everywhere.
Exclusive distribution - Answers Want to have in a very limited number of outlets.
Selective distribution - Answers make conscious choices where they choose to sell
, Form Utility - Answers the value added to a product by changing its form
Time Utility - Answers the value added to a product by making it available when it is needed
Place Utility - Answers the value added to a product by making it available where it is needed
Make-to-order operations - Answers activities for one-of-a-kind or custom-made production
Make to stock - Answers activities for producing standard products for mass consumption
Process layout - Answers physical arrangement of production activities that groups equipment
and people according to function
Assembly line layout - Answers same steps layout in which a product moves step by step
through a plant on conveyor belts or other equipment until it's completed
Fixed position layout - Answers labor, equipment, materials, and other resources are brought to
the geographic location where all production work is done
Master operations schedule - Answers schedule showing which products will be produced and
when in upcoming time periods
Detailed schedule - Answers showing daily work assignments with start + stop times for
assigned
Staff schedule - Answers assigned working times in the upcoming days for each employee on
each work shift
Gantt chart - Answers breaks down large projects into steps to be performed and specifies time
for each step
PERT chart - Answers specifies sequence of activities, time reqs, and critical path for
performing steps in a project
Operations control - Answers monitoring production performance by comparing results with
plans and taking corrective action when needed
Lean production system - Answers designed for smooth production flows that avoid
inefficiencies, remove unnecessary inventories, and improve production
Just-in-time production - Answers brings together all materials at the precise time they're
required at each production stage
Inventory control - Answers process of receiving, storing, handling, and counting of all raw
materials, partly finished goods, and finished goods
Labor productivity of a country - Answers GDP this year / total # of hours worked
