Test Bank for Information Technology for Management Advancing Sustainable, Profitable Business Growth, 11e Efraim Turban, Carol Pollard, Gregory Wood (All Chapters)

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Test Bank for
Information
Technology for
Management
M
ED

Advancing
Sustainable, Profitable
ST

Business Growth, 11e
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Efraim Turban, Carol
D
Y

Pollard, Gregory
Wood (All Chapters)

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Chapter 1: Disruptive IT Impacts Companies, Competition,
and Careers

Test Bank

Multiple Choice

1. In the early stages of a startup like Uber, valuation is based heavily on the company’s
.

a. technology
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b. present value
c. growth potential
d. assets
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Answer: C
Difficulty: Medium
Section Reference: Chapter Snapshot and Opening Case
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
ST
AACSB: Technology


2. are data visualizations that display the current status of key performance indicators
in easy-to-understand formats:
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a. Predictions
b. Dashboards
c. Digital models
D
d. Real-time reports

Answer: B
Y
Difficulty: Easy
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology


3. A top concern of well-established corporations, global financial institutions, born-on-the-
Web retailers, and government agencies is how to design their digital business models in
order to do all of the following, except:


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a. Deliver an incredible customer experience
b. Improve profitability
c. Implement cloud computing
d. Increase market share

Answer: C
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Analytic skills


4. Forrester research repeatedly confirms there is a strong relationship between the quality of a
firm's , which in turn increases revenue.
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a. Mobile apps and business transactions
b. IoT capabilities and KPIs
ED
c. Business model and marketing efforts
d. Customer experience and loyalty

Answer: D
Difficulty: Hard
Section Reference: Doing Business in the On-Demand Economy
ST
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology


5. Market conditions and technological innovations leading to On-Demand services include all
U
the following except:
a. smartphone-connected consumers
b. private data centers
D
c. simple and secure purchasing power
d. location-based services
Y
Answer: A
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology


6. Business models designed to serve today’s on-demand economy are based on time,
convenience, and service.


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a. location-based
b. website
c. customer
d. personalized

Answer: A
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology


7. Machine-to-machine (M2M) technology enables sensor-embedded products to share reliable
real-time data .
M

a. over short distances
b. via radio signals
ED
c. using cloud services
d. via databases

Answer: B
Difficulty: Hard
Section Reference: Doing Business in the On-Demand Economy
ST
Learning Objective: Describe innovating technologies and explain how they are disrupting
enterprises.
AACSB: Reflective thinking skills
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8. An estimated % of big data are unstructured.

a. 25
D
b. 33
c. 50
d. 80
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Answer: D
Difficulty: Medium
Section Reference: IT Innovation and Disruption
Learning Objective: Describe innovating technologies and explain how they are disrupting
enterprises.
AACSB: Reflective thinking skills


9. All of the following are examples of the influence of social, mobile, and cloud technologies
except .


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