Descriptive Statistics - correct answers Organize, summarize and communicate a group of numerical
observations. They describe large amounts of data in single numbers or a few numbers. This
communicates the message more clearly than a whole list (of weights)
ex. The number of pounds an average woman weighed in 1960's vs. 2010. They describe the weights of
many people in one number (mean, median, mode)
Inferential Statistics - correct answers Use sample data to make general estimates about the larger
population. They infer or make intelligent guesses about the larger population.
ex. CDC made an intelligent guess about the average weight of the population based on a smaller
representative group of US citizens to make an intelligent guess about the entire population
Sample population - correct answers A set of observations drawn from the population of interest. It
includes all possible observations about which we'd like to know.
Researchers study a sample but are really interested in the population.
ex. CDC used samples of women's and men's weights to estimate the weight
variables - correct answers any observation of a physical, attitudinal or behavioral characteristic.
ex. Behavioral scientists study variables like motivation and self-esteem which begin the research
process by transforming observations into numbers
Discrete Observations - correct answers Can take on only specific values (ex. whole numbers) no other
values can exist between these numbers
ex. Measuring the number of times participants get up early one week, results would be whole numbers
not decimals
Continuous Observations - correct answersCan take on a full range of values (ex. numbers with several
decimal places) an infinite number of potential values exists
ex. measuring in seconds how long it took someone to do something 12.83912 seconds
,What are 2 types of observations that are always discrete observations? - correct answersNominal
variables and Ordinal variables
Nominal variables - correct answersAre used for observations that have categories or names as their
values
ex. Assigning female participants with the number 2 and male participants with the number 1 and the
numbers are just strictly used as a name there is no other meaning implied (number one doesn't mean
better than number 2 etc...)
Ordinal variables - correct answersAre used for observations that have rankings (1st, 2nd 3rd etc...)
ex. In talent shows the participant finishes with a ranking which determines if they will go on to get a
record deal it doesn't matter if #1 was slightly more talented or much more talented. They are discrete
because a singer can be ranked 1st place but not 2.685th
What are 2 types of observations that can be continuous observations? - correct answersInterval
variables (some can be discrete) and Ratio variables
Interval variables - correct answers(can be discrete or continuous) Are used for observations that have
numbers as their values; the distance (or interval) between pairs of consecutive numbers is assumed to
be equal
ex. temperature is an interval variable because the interval from one degree to the next is always the
same
ex. the discrete variable of how many times someone wakes up in a week early is also an interval
variable because the difference between 1 and 2 times is the same as the difference between 5 and 6
times
Ratio variables - correct answers(almost always continuous) variables that meet the criteria for interval
variables but also have meaningful zero points
ex. If someone never has to get up early in the morning this 0 could mean a number of things such as
the person is unemployed, retired, ill or on vacation
ex. number of times a rat pushes lever for food is a discrete ratio variable because the rat might never
push the bar
ex. ratio observation that are not discrete happen when crossing the finish line in a race
Time always implies a meaningful 0
, Scale variable - correct answersA variable that meets the criteria for an interval variable or a ratio
variable. (Ratio variables and interval variables are called scale variables)
Levels - correct answersAre the discrete values or conditions that variables can take on
ex. Male is a level of the variable gender, female is also a level in both cases gender is the variable
Independent variable - correct answersHas at least two levels that we either manipulate or observe to
determine its effects on the dependent variable
ex. studying if gender predicts one's attitude about politics then the independent variable is gender
Dependent variable - correct answersIs the outcome variable that we hypothesize to be related to or
caused by changes in the independent variable
Confounding variable - correct answers(the enemy of good research) Any variable that systematically
varies with the independent variable so that we can't logically determine which variable is at work
ex. Trying to hypothesize that a diet drug will lead to weight loss but at the same time the person is also
exercising then whether the person uses the drug is the independent variable, exercising becomes the
potentially confounding variable that we would try to control (can be the other way around too)
Reliability - correct answersRefers to the consistency of a measure
ex. You get the same answer each time you take a Facebook quiz or you keep getting the same number
on the scale when you weigh yourself twice an hour apart
Validity - correct answersRefers to the extent to which a test actually measures what is intended to
measure
ex. Something can be reliable but not valid if it keeps giving the same response each time but the
response might not be correct
*A measure with poor reliability can't have high validity
ex. Rorschach inkblot test: 2 clinicians might analyze the identical set of responses and develop quite
different interpretations of those responses = lack of reliability