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ISC 100 Midterm Review Exam Questions with Correct Answers latest

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ISC 100 Midterm Review Exam Questions with Correct Answers latest

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ISC 100 Midterm Review Exam
Questions with Correct Answers latest
Integrated Strategic Communication Ans: Promotion
branch of marketing

4 P's Ans: Product, price, place, promotion

Creativity Ans: Combining old to create new in a way no
one else has

Comfort Zone Ans: A behavioral space where your
activities and behaviors fit a routine and pattern that
minimizes

Yerks and Dodson Law Ans: Your performance increases
as your stress increases to a certain point (optimal stress
= optimal performance)

6 Elements of Design Ans: Shape, color, space, text,
pattern / texture, line

Line Ans: Series of points grouped together; conveys
tension

Horizontal Line Ans: Stable, restful

Vertical Line Ans: Strength




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Diagonal Line Ans: Dynamic, high energy, movement /
action

Straight, dark, & thick Ans: Confident

Straight, thin, & light Ans: Unsure

Curved Ans: Playful, calm, smooth movement

Angular Ans: Nervous, excited, tense

Actual Line Ans: Normal line (-------)

Implied Line Ans: Connected series of unconnected
points (- - - -)

Psychic Line Ans: A mental connection between two
points or elements; No real line but placement of objects
cause viewer to look in a certain direction (Example:
pointing to something)

Shape Ans: A line bent back on itself to create a closed
form

Geometric Shape Ans: Most common shapes

Natural Shape Ans: Represent things from the natural
world

Abstract Shape Ans: Representations of everyday objects




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