MGT 301 Test Questions and Answers 2025/2026
Update | 100% Correct
Successful modern supply chain management typically is characterized by a
firm:
1. Focusing on its core competencies, and relying on other firms to complete
the remaining activities in the supply chain.
2. Relying on partners thru voluntary trusting relationships to accomplish
tasks in the supply chain formerly done in-house by the firm
3. Creating mutually beneficial relationships that create value for both firms
4. Strategic outsourcing aligned with corporate strategy
1, 2, 3, and 4
Regarding your customer relationship management (CRM) program, which
of the following are true?
1. An effective CRM program can help you improve the productivity of your
sales force by directing their activities to the highest ROI customers
2. CRM programs should focus only on on-line tools to automate interactions
with customers
3. The goal of a CRM program is to build successful, profitable long-term
relationships with customers
, 4. Assessing the long term value of a customer is necessary in order to
properly direct company resources to the most profitable customers
1, 3 and 4
Good customer relationship management (CRM) programs improve supply
chain management through:
1. Improving a company's ability to understand customer needs leads to more
targeted marketing communications
2. Segmenting customers to create products and services to meet the specific
needs of each segment
3. Improving the ability to predict customer behavior
4. Reducing customer defections
1, 2, 3, and 4
Successful CPFR (Collaborative planning forecasting and replenishment)
program include all of the following
1. Joint efforts to assess the impacts that marketing promotions will have on
production plans throughout the supply chain
2. Focus on the impacts of special events like new store openings on inventory
needs
Update | 100% Correct
Successful modern supply chain management typically is characterized by a
firm:
1. Focusing on its core competencies, and relying on other firms to complete
the remaining activities in the supply chain.
2. Relying on partners thru voluntary trusting relationships to accomplish
tasks in the supply chain formerly done in-house by the firm
3. Creating mutually beneficial relationships that create value for both firms
4. Strategic outsourcing aligned with corporate strategy
1, 2, 3, and 4
Regarding your customer relationship management (CRM) program, which
of the following are true?
1. An effective CRM program can help you improve the productivity of your
sales force by directing their activities to the highest ROI customers
2. CRM programs should focus only on on-line tools to automate interactions
with customers
3. The goal of a CRM program is to build successful, profitable long-term
relationships with customers
, 4. Assessing the long term value of a customer is necessary in order to
properly direct company resources to the most profitable customers
1, 3 and 4
Good customer relationship management (CRM) programs improve supply
chain management through:
1. Improving a company's ability to understand customer needs leads to more
targeted marketing communications
2. Segmenting customers to create products and services to meet the specific
needs of each segment
3. Improving the ability to predict customer behavior
4. Reducing customer defections
1, 2, 3, and 4
Successful CPFR (Collaborative planning forecasting and replenishment)
program include all of the following
1. Joint efforts to assess the impacts that marketing promotions will have on
production plans throughout the supply chain
2. Focus on the impacts of special events like new store openings on inventory
needs
