APMP STUDY GUIDE SESSION 2
EXAM QUESTIONS & ACCURATE
CORRECT ANSWERS
What is the main purpose for developing proposal strategy? - CORRECT ANSWER To
drive proposal tactics and actions
Which of the following would best demonstrate a customer-focused proposal? -
CORRECT ANSWER Compliance and responsiveness
Which of these statements best describes a theme statement? - CORRECT ANSWER
Theme statements link discriminating features and benefits
Which is the best choice to convey realism and authenticity? - CORRECT ANSWER
Horizontal and vertical shapes
Which of the following is the most powerful to include whether or not pricing is allowed
in your Executive Summary? - CORRECT ANSWER Differentiators
During which activity might you use a mind map? - CORRECT ANSWER Content plan
development
Which of the following statements is a key principle of writing clearly in a proposal: -
CORRECT ANSWER Use simple words with precision to make sure your reader
understands
What should be the starting point for developing a business development process? -
CORRECT ANSWER Clear definitions of roles and responsibilities for each phase
Which of the following reflects the proper relationship of value, price, and customer
budget for a successful bid? - CORRECT ANSWER Value is greater than price; budget
is greater than price
Which of the following is an incorrect application of principles of clear writing? -
CORRECT ANSWER Place new information before old information in a sentence
In what order should you respond to a list of RFP requirements? - CORRECT
ANSWER In a logical sequence mirroring the relationship between the items
Given the following options, which will customers typically choose? - CORRECT
ANSWER The option that maximizes value
EXAM QUESTIONS & ACCURATE
CORRECT ANSWERS
What is the main purpose for developing proposal strategy? - CORRECT ANSWER To
drive proposal tactics and actions
Which of the following would best demonstrate a customer-focused proposal? -
CORRECT ANSWER Compliance and responsiveness
Which of these statements best describes a theme statement? - CORRECT ANSWER
Theme statements link discriminating features and benefits
Which is the best choice to convey realism and authenticity? - CORRECT ANSWER
Horizontal and vertical shapes
Which of the following is the most powerful to include whether or not pricing is allowed
in your Executive Summary? - CORRECT ANSWER Differentiators
During which activity might you use a mind map? - CORRECT ANSWER Content plan
development
Which of the following statements is a key principle of writing clearly in a proposal: -
CORRECT ANSWER Use simple words with precision to make sure your reader
understands
What should be the starting point for developing a business development process? -
CORRECT ANSWER Clear definitions of roles and responsibilities for each phase
Which of the following reflects the proper relationship of value, price, and customer
budget for a successful bid? - CORRECT ANSWER Value is greater than price; budget
is greater than price
Which of the following is an incorrect application of principles of clear writing? -
CORRECT ANSWER Place new information before old information in a sentence
In what order should you respond to a list of RFP requirements? - CORRECT
ANSWER In a logical sequence mirroring the relationship between the items
Given the following options, which will customers typically choose? - CORRECT
ANSWER The option that maximizes value
