MKT 3370 Sierra Midterm Exam Questions with Correct Answers Latest Update 2025/2026
Exploratory Research - Answers •Clarifies research situations; improves the design of
descriptive studies; used to find out what to look for and research
•Is preliminary to more conclusive research like descriptive and causal
Types of exploratory studies - Answers o Includes qualitative methods
Focus groups
Secondary data
Pilot studies
In depth interviews
Observational techniques
Case studies
descriptive research - Answers -predominantly survey based
-identifies characteristics of phenomena that are associated with each other
cross sectional - Answers collect data at one point in time
longitudinal - Answers collecting data over a couple points in time
Causal research - Answers •Explores cause and effect relationship via experimental methods
•All about seeing what causes what
Causality conditions - Answers -temporal sequence
-concomitant variation
-spurious relationships controlled for
temporal sequence - Answers things have to be in a certain order
-event A must come before Event B
concomitant variation - Answers Variation must be direct
-As event A goes up, so does event B
spurious relationships controlled for - Answers all other alternatives and explanations for an
event to cause somethings are eliminated
, -Event A is the only thing causing Event B
Product Life Cycle - Answers Precommercialization
Introduction
Growth
Maturity
Decline
tests done during precommercialization stage - Answers Qualitative studies
-focus groups
-concept tests
-ad copy tests
-simulated test markets
tests done during the introduction stage - Answers -Awareness/attitude studies
-new ad strategy test
-product refinement test
-tracking studies
-usage studies
tests done during the growth stage - Answers -awareness/attitude studies
-positioning studies
-promotion tests
-tracking studies
tests done during the maturity stage - Answers -lifestyle studies on customers and potential
customers
-repositioning studies
-segmentation studies
tests done during the decline stage - Answers -cost reduction studies
-price elasticity studies
Exploratory Research - Answers •Clarifies research situations; improves the design of
descriptive studies; used to find out what to look for and research
•Is preliminary to more conclusive research like descriptive and causal
Types of exploratory studies - Answers o Includes qualitative methods
Focus groups
Secondary data
Pilot studies
In depth interviews
Observational techniques
Case studies
descriptive research - Answers -predominantly survey based
-identifies characteristics of phenomena that are associated with each other
cross sectional - Answers collect data at one point in time
longitudinal - Answers collecting data over a couple points in time
Causal research - Answers •Explores cause and effect relationship via experimental methods
•All about seeing what causes what
Causality conditions - Answers -temporal sequence
-concomitant variation
-spurious relationships controlled for
temporal sequence - Answers things have to be in a certain order
-event A must come before Event B
concomitant variation - Answers Variation must be direct
-As event A goes up, so does event B
spurious relationships controlled for - Answers all other alternatives and explanations for an
event to cause somethings are eliminated
, -Event A is the only thing causing Event B
Product Life Cycle - Answers Precommercialization
Introduction
Growth
Maturity
Decline
tests done during precommercialization stage - Answers Qualitative studies
-focus groups
-concept tests
-ad copy tests
-simulated test markets
tests done during the introduction stage - Answers -Awareness/attitude studies
-new ad strategy test
-product refinement test
-tracking studies
-usage studies
tests done during the growth stage - Answers -awareness/attitude studies
-positioning studies
-promotion tests
-tracking studies
tests done during the maturity stage - Answers -lifestyle studies on customers and potential
customers
-repositioning studies
-segmentation studies
tests done during the decline stage - Answers -cost reduction studies
-price elasticity studies
