SHS 271 FINAL EXAM STUDY GUIDE
Counter-stereotypical - Answer -A media portrayal that is intentionally (and sometimes
humorously directly in opposition to the stereotype) -old person twerking
Cultivation Theory - Answer -The media shapes our beliefs about the world, especially
in areas where we have little or no outside experience
Evolutionary explanations (for sex differences in portrayals of age) - Answer -
Explaining things using evolutionary theory (we can understand that TV contains lots of
younger women and middle-aged men by understanding reproductive roles)
women= attractive young bc more fertile
men= attractive old bc more $
Green lighting - Answer -Approving the production of a television show
Key demographics (key demos) - Answer -Adults 18-45 (an attractive demographic for
media production companies and television networks bc advertisers pay more to reach
that group
Peripheral imagery theory - Answer -Peripheral (not major) characters in the media
tend to conform more strongly to group stereotypes and hence that groups often
portrayed in minor roles are more likely to be portrayed stereotypically
Vitality theory - Answer -Describes the factors underlying whether groups are strong or
weak in a given social context;
Factors like demographics (are there a lot of people of a certain age group?), status
(are people from this age group widely respected?), and institutional support (do
government programs support them?)
Age identity - Answer -Your sense of belonging and valuing the age category in which
you fit
Age-related marketing - Answer -Selling anything to specific age markets
Cultivation theory - Answer -A theory of how we come to believe that the real world is
like the media based on how much media we consume
Effect size - Answer -The size of a statistical effect- sometimes effects are statistically
significant but nonetheless rather small
Embracers of television - Answer -The idea that old people watch more television than
younger people
, Eudaimonic experiences - Answer -Experiences, particularly with media, that are not
based on "pleasure" (hedonic) but instead orientated to things like personal fulfillment or
growth, appreciation, or transcendence
Media literacy - Answer -The ability to access, analyze, evaluate, and create media in a
variety of forms
Redundant cues - Answer -Some media feature this- the extend to which information in
one channel is also carried in another. On television, the video and audio often contain
complementary info that helps you follow what's going on
Selective viewing - Answer -Choosing to consume certain media and avoid others;
people often make age-driven media selections, choosing to view programs featuring
people of their own age group
Self-concept - Answer -All our thoughts and feelings about ourselves, in answer to the
question, "Who am I?"
Uses and Gratifications Theory - Answer -Describes why people choose to consume
certain media messages and not others (if you want news you turn on CNN, not a
sitcom)
Acculturation - Answer -Changing one's behaviors and worldview based on encounters
with a new culture, particularly a new host culture
Collectivism - Answer -A cultural value for social groups, families, and other collectives:
the opposite of individualism
Confucisanism - Answer -A Chinese philosophy that emphasizes respect and caring for
older people
Filial piety - Answer -A cultural norm surrounding caring for and respect for older adults
Globalization - Answer -The breaking down of barriers between cultural and national
groups. (TV casts channels in English, Spanish, Chinese, Vietnamese, and French)
Hinduism - Answer -A religion and philosophy developed in ancient India, characterized
by a belief in reincarnation and a supreme being who takes many forms
Intergeneration communication schemas - Answer -Mental representations of "types" of
conversation between younger and older people
Laodao - Answer -A distinctive Chinese form of intergenerational communication
wherein the older person nags or repeatedly chides the younger person
Counter-stereotypical - Answer -A media portrayal that is intentionally (and sometimes
humorously directly in opposition to the stereotype) -old person twerking
Cultivation Theory - Answer -The media shapes our beliefs about the world, especially
in areas where we have little or no outside experience
Evolutionary explanations (for sex differences in portrayals of age) - Answer -
Explaining things using evolutionary theory (we can understand that TV contains lots of
younger women and middle-aged men by understanding reproductive roles)
women= attractive young bc more fertile
men= attractive old bc more $
Green lighting - Answer -Approving the production of a television show
Key demographics (key demos) - Answer -Adults 18-45 (an attractive demographic for
media production companies and television networks bc advertisers pay more to reach
that group
Peripheral imagery theory - Answer -Peripheral (not major) characters in the media
tend to conform more strongly to group stereotypes and hence that groups often
portrayed in minor roles are more likely to be portrayed stereotypically
Vitality theory - Answer -Describes the factors underlying whether groups are strong or
weak in a given social context;
Factors like demographics (are there a lot of people of a certain age group?), status
(are people from this age group widely respected?), and institutional support (do
government programs support them?)
Age identity - Answer -Your sense of belonging and valuing the age category in which
you fit
Age-related marketing - Answer -Selling anything to specific age markets
Cultivation theory - Answer -A theory of how we come to believe that the real world is
like the media based on how much media we consume
Effect size - Answer -The size of a statistical effect- sometimes effects are statistically
significant but nonetheless rather small
Embracers of television - Answer -The idea that old people watch more television than
younger people
, Eudaimonic experiences - Answer -Experiences, particularly with media, that are not
based on "pleasure" (hedonic) but instead orientated to things like personal fulfillment or
growth, appreciation, or transcendence
Media literacy - Answer -The ability to access, analyze, evaluate, and create media in a
variety of forms
Redundant cues - Answer -Some media feature this- the extend to which information in
one channel is also carried in another. On television, the video and audio often contain
complementary info that helps you follow what's going on
Selective viewing - Answer -Choosing to consume certain media and avoid others;
people often make age-driven media selections, choosing to view programs featuring
people of their own age group
Self-concept - Answer -All our thoughts and feelings about ourselves, in answer to the
question, "Who am I?"
Uses and Gratifications Theory - Answer -Describes why people choose to consume
certain media messages and not others (if you want news you turn on CNN, not a
sitcom)
Acculturation - Answer -Changing one's behaviors and worldview based on encounters
with a new culture, particularly a new host culture
Collectivism - Answer -A cultural value for social groups, families, and other collectives:
the opposite of individualism
Confucisanism - Answer -A Chinese philosophy that emphasizes respect and caring for
older people
Filial piety - Answer -A cultural norm surrounding caring for and respect for older adults
Globalization - Answer -The breaking down of barriers between cultural and national
groups. (TV casts channels in English, Spanish, Chinese, Vietnamese, and French)
Hinduism - Answer -A religion and philosophy developed in ancient India, characterized
by a belief in reincarnation and a supreme being who takes many forms
Intergeneration communication schemas - Answer -Mental representations of "types" of
conversation between younger and older people
Laodao - Answer -A distinctive Chinese form of intergenerational communication
wherein the older person nags or repeatedly chides the younger person
