GCM 320 Exam Questions with Correct Answers Latest Update 2025/2026

GCM 320 Exam Questions with Correct Answers Latest Update 2025/2026 Digital Printing - Answers - Xerox J75 Color Press - Roland XR 640 - Epson SureColor p9000 VDP, Direct mail - Answers - Word - InDesign -XMPie Printing processes - Answers - Offset Lithography - Flexography - Rotogravure (Gravure) - Inkjet - Xerograhy RIP vs DFE - Answers RIP- Friery XF, VersaWorks DFE- Fiery/command workstation Inkjet comes in many forms - Answers - Consumer - Colour proofing - Large format - Flatbed - Production inkect HP T3000, Webcom Digital vs Offset Cross over point - Answers - Economies of scale, offset printing has high setup costs, low cost per page - Digital printing has a constant cost/click charge, no plates, no make-ready - There is a cross over point after which offset is more economical - Every year, The cross over point continues to "move to the right" Printing with a Shell How does it work - Answers It is printed, usually offset Contains all the static elements. The forms are then cut to size and overprint using digital process Advantages of A shell - Answers - all static elements can be preprinted. - Text, graphics, logos can be preprinted - Offset provides good colour, high-speed, low price for volume - Less content to print on slower digital precesses Disadvantages of A shell - Answers - Logistics | need to have enough shells - Waste, if logo or background changes - Handling, Storage of shells - Technical, printing again on same substrate, two passes can cause printability and runability issues, paper dust Event Specific Products - Answers Low quantity with high quality allows you to be more flexible at events. Instead of standard marketing materials your materials can carry specific messages for the event. - Catalogs with event specific covers - Marketing materials with local sales contact information - Limited edition products - Training materials Market specific products - Answers Variable Data printing allows each product to have a unique characteristic. For example in a post card mailing, each address on each item must be unique. Can also add an unlimited number of unique words and graphics like: - Name - Location - Business Type - Personal Like/Dislike Location/Subject specific - Answers Variable Data Printing in combination with On-Demand Composition can create products targeted to a specific market or location. Some solutions include: - Directories based on location or postal code - Location specific pricing material - Dare/Time of year specific - Version Control POD - Answers Print-on-Demand PURL - Answers Personal URLS Transparent Personalization - Answers Sending a message to an individual that is personally meant for them (but they don't know it) - Marketing campaign developed for a group of people Attract, Interact, React specific - Answers A cross media solution uses all the attributes of Print-On-Demand, Variable Data Printing and personal URL's to create powerful toolset for marketing. Cross media solutions are good returns on investment in: - Marketing campaigns - Event promotions - Product research Instant feedback lets you know the level of success in a very short time. Explicit personalization - Answers Text and graphics for a specific individual (They hold a bay card, They own a ford...) Transpromo - Transaction + Promotional material - Answers Transactional printing is printing of financial applications that incorporate personalized and customized content. Transpromo - Answers When promotional or marketing messages are included in the transactional document, the combination is called Transpromo Examples include: - Financial services - Utility bill - Telecommunications sector Response rate - Answers - b/w b/w + VDP colour colour + VDP _____________ & __________ can boost the ROI by up to 500% - Answers Direct mail & Cross marketing ___________________ have the highest read rate out of all direct mailing campaigns - An