GCM 320 Final Exam Questions with Correct Answers Latest Update 2025/2026
inkjet proofer - Answers a digital printer that is very repeatable, and used to make proofs
digital press - Answers refers to a digital printer with a high print speed
Roland XR 640 - Answers used solvent based inks allowing for printing on perforated and heat
transfer materials
Epson - Answers uses water based inks
VDP - Answers allows each product to have a unique characteristic.
cross media solution - Answers uses the attributes of print on demand, variable data printing,
and personal urls to create a powerful toolset for marketing
transparent personalization - Answers Sending a message to an individual that is personally
meant for them
explicit personalization - Answers personalization where the the text and graphics change for a
specific individual
transpromo - Answers transactional printing that incorporates personalized and customized
content
concept - Answers refers to the purpose of the direct mail campaign
content - Answers refers to the text and graphics of the direct mail campaign
data collection - Answers refers to the database that is clean and up to date, and used in the
direct mail campaign
output - Answers merging the data and creating the final files
shell - Answers usually printed offset and contains all the static elements
caching - Answers separating the variable and static elements so only the variable data fields
are replaced
clean - Answers making sure the data is up to date and removing people
msp - Answers market service provider
psp - Answers print service provider
spray and pray - Answers mass mail distributed in hope that everyone reads the message
ROOM - Answers saving processing time by loading files once, ripping them, and reusing them.
Rip once output many
inkjet proofer - Answers a digital printer that is very repeatable, and used to make proofs
digital press - Answers refers to a digital printer with a high print speed
Roland XR 640 - Answers used solvent based inks allowing for printing on perforated and heat
transfer materials
Epson - Answers uses water based inks
VDP - Answers allows each product to have a unique characteristic.
cross media solution - Answers uses the attributes of print on demand, variable data printing,
and personal urls to create a powerful toolset for marketing
transparent personalization - Answers Sending a message to an individual that is personally
meant for them
explicit personalization - Answers personalization where the the text and graphics change for a
specific individual
transpromo - Answers transactional printing that incorporates personalized and customized
content
concept - Answers refers to the purpose of the direct mail campaign
content - Answers refers to the text and graphics of the direct mail campaign
data collection - Answers refers to the database that is clean and up to date, and used in the
direct mail campaign
output - Answers merging the data and creating the final files
shell - Answers usually printed offset and contains all the static elements
caching - Answers separating the variable and static elements so only the variable data fields
are replaced
clean - Answers making sure the data is up to date and removing people
msp - Answers market service provider
psp - Answers print service provider
spray and pray - Answers mass mail distributed in hope that everyone reads the message
ROOM - Answers saving processing time by loading files once, ripping them, and reusing them.
Rip once output many
