2025/2026
1 of 70
Term
A company recently decided to pursue government contracts. The
sales staff was hired to work on business-to-business (B2B) sales, not
on sales to the federal government. The sales manager is
constructing a professional development series that will provide
advanced training for sales staff to secure government contracts.
Which statement is true about this activity?
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The skills should extend beyond
the initial qualifications of a The training should be applicable to
job position. all company employees
The success of the training will The sales exercised should be
be based on number of focused on business to business
attendees. scenarios.
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2 of 70
Term
A company wants to hire a technical salesperson and posts the job
opening on popular online business networking platforms.
Which type of recruiting is this company conducting?
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Video and remote recruiting External recruiting
College recruiting Social recruiting
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, 3 of 70
Term
How does customer relationship management (CRM) create value for
an organization?
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By recording data about buyers By streamlining supply chain logistics
By enhancing internal communication By automating customer service tasks
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4 of 70
Term
A director of sales has been asked to create a sales forecast for the
upcoming fiscal year for a company that manufactures various
household goods. The director of sales wants to analyze data by
using quantitative analysis.
Which method should be used to meet this goal?
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, Exponential smoothing Statistical review
Integrative review Literature review
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5 of 70
Term
A private company purchases raw materials required to manufacture
its tire air pressure sensors. The company sells its sensors to major
automobile companies.
Which role does the company play in the business-to-business (B2B)
buying process?
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Consumer Producer
Underwriter Retailer
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6 of 70