CPM Practice Test
Commercialization is the process of False 1 multiple choice
withdrawing a new product from the
market.
Primary research is NOT __________. Collection of data from a competitor websites 2 multiple choice o
Go To Market is a major decision point True 1 multiple choice
in the phase/gate model.
Sales Tools are a key deliverable in False 1 multiple choice
marketing.
Conducting research is a guide to True 1 multiple choice
action based on reality.
Where is secondary research found? Customer Interviews 2 multiple choice o
Interest and exchange rates with False 1 multiple choice
funding, grants and initiatives are all
part of the Political characteristics in
the PEST analysis.
A phase is described as __________. A stage, consisting of concurrent, prescribed activities 2 multiple choice o
, CPM Practice Test
A business model is a framework that True 1 multiple choice
describes the rationale of how an
organization creates, delivers and
captures value.
Compelling messages consist of______. Features and benefits 2 multiple choice o
Ethical issues are part of the Social True 1 multiple choice
aspect in the PEST analysis.
Stretching the product line lengthens it True 1 multiple choice
beyond the current range, and it can be
upwards and/or downwards.
Pick which product mix decision answers Consistency 2 multiple choice o
this question:
How closely related are the various
product lines?
What type of qualitative research Observation 2 multiple choice o
answers the question "how is the
product used?"
Commercialization is the process of False 1 multiple choice
withdrawing a new product from the
market.
Primary research is NOT __________. Collection of data from a competitor websites 2 multiple choice o
Go To Market is a major decision point True 1 multiple choice
in the phase/gate model.
Sales Tools are a key deliverable in False 1 multiple choice
marketing.
Conducting research is a guide to True 1 multiple choice
action based on reality.
Where is secondary research found? Customer Interviews 2 multiple choice o
Interest and exchange rates with False 1 multiple choice
funding, grants and initiatives are all
part of the Political characteristics in
the PEST analysis.
A phase is described as __________. A stage, consisting of concurrent, prescribed activities 2 multiple choice o
, CPM Practice Test
A business model is a framework that True 1 multiple choice
describes the rationale of how an
organization creates, delivers and
captures value.
Compelling messages consist of______. Features and benefits 2 multiple choice o
Ethical issues are part of the Social True 1 multiple choice
aspect in the PEST analysis.
Stretching the product line lengthens it True 1 multiple choice
beyond the current range, and it can be
upwards and/or downwards.
Pick which product mix decision answers Consistency 2 multiple choice o
this question:
How closely related are the various
product lines?
What type of qualitative research Observation 2 multiple choice o
answers the question "how is the
product used?"
