MGT 6311 DIGITAL MARKETING FINAL
EXAM QUESTIONS WITH 100%
CORRECT ANSWERS
\Q\.What are the three most popular forms of video content? - ANSWER-✔- Comedy
- Music
- News
\Q\.Annotation - ANSWER-✔A comment or instruction added as text on a Youtube video
(phased out in 2017)
\Q\.Three things captions do - ANSWER-✔- labels a scene
- identifies a location or person
- narrates dialogue onscreen
\Q\.Types of captions - ANSWER-✔open and closed
\Q\.Embedding - ANSWER-✔Taking video from an online video provider and posting it
elsewhere on the web
\Q\.Google AdWords - ANSWER-✔Google's search advertising program, which allows
advertisers to display their adverts on relevant search results and across Google's content
network.
, \Q\.Metadata - ANSWER-✔Information that can be entered about a webpage and the elements
on it to provide context and relevance information to search engines
\Q\.Video cards - ANSWER-✔Calls to action that pop up during a video and entice certain
actions from viewers
\Q\.Video search engine optimization (VSEO) - ANSWER-✔Optimizing videos for search engines
\Q\.Video syndication - ANSWER-✔Process of distributing and getting search coverage for
videos
\Q\.True/False: Online videos are expensive and difficult to produce - ANSWER-✔False: can be
filmed at lower cost and quality than TV video
\Q\.Video marketing covers these two approaches: - ANSWER-✔- video content
- video ads
\Q\.Video content - ANSWER-✔Videos made to entertain, inform, share updates, or otherwise
enlighten/delight the viewer
\Q\.Video ads - ANSWER-✔Ads that are filmed and formatted for online use
\Q\.Components of good video content - ANSWER-✔- addresses a current/trending topic
- enticing
- remarkable
- unique
- shareable
EXAM QUESTIONS WITH 100%
CORRECT ANSWERS
\Q\.What are the three most popular forms of video content? - ANSWER-✔- Comedy
- Music
- News
\Q\.Annotation - ANSWER-✔A comment or instruction added as text on a Youtube video
(phased out in 2017)
\Q\.Three things captions do - ANSWER-✔- labels a scene
- identifies a location or person
- narrates dialogue onscreen
\Q\.Types of captions - ANSWER-✔open and closed
\Q\.Embedding - ANSWER-✔Taking video from an online video provider and posting it
elsewhere on the web
\Q\.Google AdWords - ANSWER-✔Google's search advertising program, which allows
advertisers to display their adverts on relevant search results and across Google's content
network.
, \Q\.Metadata - ANSWER-✔Information that can be entered about a webpage and the elements
on it to provide context and relevance information to search engines
\Q\.Video cards - ANSWER-✔Calls to action that pop up during a video and entice certain
actions from viewers
\Q\.Video search engine optimization (VSEO) - ANSWER-✔Optimizing videos for search engines
\Q\.Video syndication - ANSWER-✔Process of distributing and getting search coverage for
videos
\Q\.True/False: Online videos are expensive and difficult to produce - ANSWER-✔False: can be
filmed at lower cost and quality than TV video
\Q\.Video marketing covers these two approaches: - ANSWER-✔- video content
- video ads
\Q\.Video content - ANSWER-✔Videos made to entertain, inform, share updates, or otherwise
enlighten/delight the viewer
\Q\.Video ads - ANSWER-✔Ads that are filmed and formatted for online use
\Q\.Components of good video content - ANSWER-✔- addresses a current/trending topic
- enticing
- remarkable
- unique
- shareable
