MGT 6311 Digital Marketing Midterm
Exam Questions And Correct Answers
\Q\.Marketing - ANSWERS -Creation and satisfaction of demand for a product or service.
\Q\.Digital Marketing - ANSWERS -Utilizing the internet and other digital channels to drive
demand for products and services
\Q\.Strategy - ANSWERS -Set of ideas that outline how a product or brand will meet its
objectives
\Q\.Tactic - ANSWERS -A specific action or method that contributes to achieving a goal.
\Q\.Components of GOST strategy - ANSWERS -Goals
Objectives
Strategies
Tactics
\Q\.What are the Five Cs? - ANSWERS -Customers
Company
Collaborators
Competitors
Context
,\Q\.Customers (5 Cs) - ANSWERS -Potential buyers with wants and needs that the company
aims to fulfill with its offerings
Business vs. non-business buyers
\Q\.Company (5 Cs) - ANSWERS -The org or business unit providing certain goods or services
Look internally at messaging, positioning, etc.
\Q\.SWOT - ANSWERS -Strength, Weakness, Opportunities, Threats
\Q\.Competitors (5 Cs) - ANSWERS -Orgs that offer products or services that aim to fulfill the
same wants/needs of the same customers as the company's offering
\Q\.Collaborators (5 Cs) - ANSWERS -External business entities that work with the company
to create value for customers
\Q\.Context (5 Cs) - ANSWERS -The environment in which the company operates and its
associated elements
\Q\.What does PESTEL stand for? - ANSWERS -Political
Economic
Sociocultural
Technological
Ecological
Legal
, \Q\.What are the steps of a customer marketing model? - ANSWERS -Awareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
Support & Advocacy
\Q\.Awareness - ANSWERS -Creating an identification moment in the customer's mind
\Q\.Interest & Engagement - ANSWERS -Informing the customer of your offerings and
encouraging them to learn more
"Now that I know you exist, why should I care?"
\Q\.Acquisition - ANSWERS -Converting a prospect into a customer
\Q\.Customer Segmentation - ANSWERS -Differentiating between customer segments and
marketing to them accordingly
\Q\.Customer Retention - ANSWERS -Focus on convincing an existing customer to purchase
again
\Q\.Support & Advocacy - ANSWERS -Satisfying customers to the point where they spread
the word about offerings
\Q\.Customer Personas - ANSWERS -Semi-fictional depictions of the target audience
Exam Questions And Correct Answers
\Q\.Marketing - ANSWERS -Creation and satisfaction of demand for a product or service.
\Q\.Digital Marketing - ANSWERS -Utilizing the internet and other digital channels to drive
demand for products and services
\Q\.Strategy - ANSWERS -Set of ideas that outline how a product or brand will meet its
objectives
\Q\.Tactic - ANSWERS -A specific action or method that contributes to achieving a goal.
\Q\.Components of GOST strategy - ANSWERS -Goals
Objectives
Strategies
Tactics
\Q\.What are the Five Cs? - ANSWERS -Customers
Company
Collaborators
Competitors
Context
,\Q\.Customers (5 Cs) - ANSWERS -Potential buyers with wants and needs that the company
aims to fulfill with its offerings
Business vs. non-business buyers
\Q\.Company (5 Cs) - ANSWERS -The org or business unit providing certain goods or services
Look internally at messaging, positioning, etc.
\Q\.SWOT - ANSWERS -Strength, Weakness, Opportunities, Threats
\Q\.Competitors (5 Cs) - ANSWERS -Orgs that offer products or services that aim to fulfill the
same wants/needs of the same customers as the company's offering
\Q\.Collaborators (5 Cs) - ANSWERS -External business entities that work with the company
to create value for customers
\Q\.Context (5 Cs) - ANSWERS -The environment in which the company operates and its
associated elements
\Q\.What does PESTEL stand for? - ANSWERS -Political
Economic
Sociocultural
Technological
Ecological
Legal
, \Q\.What are the steps of a customer marketing model? - ANSWERS -Awareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
Support & Advocacy
\Q\.Awareness - ANSWERS -Creating an identification moment in the customer's mind
\Q\.Interest & Engagement - ANSWERS -Informing the customer of your offerings and
encouraging them to learn more
"Now that I know you exist, why should I care?"
\Q\.Acquisition - ANSWERS -Converting a prospect into a customer
\Q\.Customer Segmentation - ANSWERS -Differentiating between customer segments and
marketing to them accordingly
\Q\.Customer Retention - ANSWERS -Focus on convincing an existing customer to purchase
again
\Q\.Support & Advocacy - ANSWERS -Satisfying customers to the point where they spread
the word about offerings
\Q\.Customer Personas - ANSWERS -Semi-fictional depictions of the target audience
