HFT 2500 Ch 8 questions with
complete solutions graded A+
With ________, the seller identifies market segments, selects on or more, and develops
products and services tailored to each selected segment. - ANS ✔✔Target Marketing
The three stages of target marketing are market segmentation, market targeting, & - ANS
✔✔Market Positioning
Dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product
is called ________ segmentation. - ANS ✔✔Behavioristic segmentation
Which of the following is a psychographic segmentation variable? - ANS ✔✔Social Class
"Unaware," "Aware," and "Informed" are three examples of which behavioristic segmentation
variable? - ANS ✔✔
Which of the following is NOT a requirement for effective segmentation? - ANS
✔✔Accountability
In using a(n)_______ marketing strategy, a company ignores market segmentation and goes
after the entire market with one market offer. - ANS ✔✔Undifferentiated
Evaluating each market segment's attractiveness and selecting one or more of the market
segments to enter is called: - ANS ✔✔Market Targeting
complete solutions graded A+
With ________, the seller identifies market segments, selects on or more, and develops
products and services tailored to each selected segment. - ANS ✔✔Target Marketing
The three stages of target marketing are market segmentation, market targeting, & - ANS
✔✔Market Positioning
Dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product
is called ________ segmentation. - ANS ✔✔Behavioristic segmentation
Which of the following is a psychographic segmentation variable? - ANS ✔✔Social Class
"Unaware," "Aware," and "Informed" are three examples of which behavioristic segmentation
variable? - ANS ✔✔
Which of the following is NOT a requirement for effective segmentation? - ANS
✔✔Accountability
In using a(n)_______ marketing strategy, a company ignores market segmentation and goes
after the entire market with one market offer. - ANS ✔✔Undifferentiated
Evaluating each market segment's attractiveness and selecting one or more of the market
segments to enter is called: - ANS ✔✔Market Targeting
