MKT 301 Recarey Test 3 (Final) Questions And
Answers 100% Verified
What are the essential functions that are performed by channel intermediaries? - ANSWER
Transactional, logistical, facilitating functions
Can intermediaries in a channel of distribution be eliminated? - ANSWER All 8 functions can
be performed by intermediaries
You can do away with them but not their marketing functions
someone has to do them in order to fill their value
What is contact efficiency? - ANSWER The reduction in the number of contacts that are
needed in the market when you introduce an intermediary
What is a channel intermediary that sells mainly to consumers? - ANSWER Retailers
What is the function of an agent or broker? Do they take title to the goods? - ANSWER They
bring buying and selling together, does not hold title, make commission
What kind of distribution channel do Government buyers mainly use to purchase? - ANSWER
Direct Channel (buy directly from producer)
,Producers with widely dispersed markets use what kind of channels? - ANSWER Long Channel
(many intermediaries)
How are complex, customized, and expensive products usually distributed? - ANSWER Direct
Channel or Direct Sales
What is a Vertical Marketing System (VMS)? - ANSWER A Vertical Marketing System is a way
you can coordinate the work of the members of the marketing channel. Producer->
wholesaler-> retailer -> consumer
What are the 3 types of VMS and how are their members related to each other in each type? -
ANSWER 1. Corporate: related to each other by ownership
2. Contractual: related to each other by contracts
3. Administered: related to each other by channel leaders
What is the name that is given to the member of a marketing channel that exercises authority
and power over the activities of the other channel members? - ANSWER Channel leader or
channel captain
What has been the big change that supply chain management has brought to traditional
distribution functions? - ANSWER It is now consumer driven
What is the main consideration in implementing the "total cost approach" to balance logistics
service and cost? - ANSWER The level of service that you want to provide
, Total cost approach - ANSWER Attempt to balance the cost of transportation with the cost of
inventory and warehousing.
What is the name of the production method whereby products are not made until an order is
placed by the customer? - ANSWER Mass Customization
What method simplifies manufacturing by reducing inventory levels and delivering raw
materials just when they are needed on the production line? - ANSWER Just-in-Time
What is the basic assumption of JIT inventory management? - ANSWER It's a process by which
products are delivered to the distributors just as you need them. Need faster transportation.
What new information technology is improving order processing? - ANSWER Electronic Data
Interchange (EDI)
What transportation methods are highest and lowest in: Relative cost? Transit time?
Reliability? Capability? Accessibility? Traceability? - ANSWER RC: Air, water
TT: Water, air
R: Pipe, water
C: Water, pipe
A: Truck, pipe
T: Air, pipe
Answers 100% Verified
What are the essential functions that are performed by channel intermediaries? - ANSWER
Transactional, logistical, facilitating functions
Can intermediaries in a channel of distribution be eliminated? - ANSWER All 8 functions can
be performed by intermediaries
You can do away with them but not their marketing functions
someone has to do them in order to fill their value
What is contact efficiency? - ANSWER The reduction in the number of contacts that are
needed in the market when you introduce an intermediary
What is a channel intermediary that sells mainly to consumers? - ANSWER Retailers
What is the function of an agent or broker? Do they take title to the goods? - ANSWER They
bring buying and selling together, does not hold title, make commission
What kind of distribution channel do Government buyers mainly use to purchase? - ANSWER
Direct Channel (buy directly from producer)
,Producers with widely dispersed markets use what kind of channels? - ANSWER Long Channel
(many intermediaries)
How are complex, customized, and expensive products usually distributed? - ANSWER Direct
Channel or Direct Sales
What is a Vertical Marketing System (VMS)? - ANSWER A Vertical Marketing System is a way
you can coordinate the work of the members of the marketing channel. Producer->
wholesaler-> retailer -> consumer
What are the 3 types of VMS and how are their members related to each other in each type? -
ANSWER 1. Corporate: related to each other by ownership
2. Contractual: related to each other by contracts
3. Administered: related to each other by channel leaders
What is the name that is given to the member of a marketing channel that exercises authority
and power over the activities of the other channel members? - ANSWER Channel leader or
channel captain
What has been the big change that supply chain management has brought to traditional
distribution functions? - ANSWER It is now consumer driven
What is the main consideration in implementing the "total cost approach" to balance logistics
service and cost? - ANSWER The level of service that you want to provide
, Total cost approach - ANSWER Attempt to balance the cost of transportation with the cost of
inventory and warehousing.
What is the name of the production method whereby products are not made until an order is
placed by the customer? - ANSWER Mass Customization
What method simplifies manufacturing by reducing inventory levels and delivering raw
materials just when they are needed on the production line? - ANSWER Just-in-Time
What is the basic assumption of JIT inventory management? - ANSWER It's a process by which
products are delivered to the distributors just as you need them. Need faster transportation.
What new information technology is improving order processing? - ANSWER Electronic Data
Interchange (EDI)
What transportation methods are highest and lowest in: Relative cost? Transit time?
Reliability? Capability? Accessibility? Traceability? - ANSWER RC: Air, water
TT: Water, air
R: Pipe, water
C: Water, pipe
A: Truck, pipe
T: Air, pipe
