public Relations Society of America (PRSA)
Accreditation in Public Relations (APR) EXAM
QUESTIONS AND VERIFIED CORRECT ANSWERS
LATEST 2026-2027 NEW VERSION
You are the public relations manager at an active adult community reporting to the
community's developer. The community is about to announce an expansion, which shows
growth, and is intended to drive awareness of available lots. Your VP would like to share
this news via the company's blog and Facebook page. What are the benefits of using these
information channels?
1. Actively engage stakeholders to create a conversation
2. Reach a broad audience
3. Third part credibility
4. The results are easily measured - answer>>>Correct Answer: 1 and 4
Social media is the only marketing platform that allows you to engage and interact with
your consumers - it's a two-way relationship
The results are measurable, and practitioners can take immediate action to spot trends
and re-align campaigns
(Cutlip & Center's EPR, 11th Edition, pgs. 209-221)
As the communications director for a federal agency, you have been reacting to a law
enforcement incident that has received negative public and media attention. To make
matters worse, today, a congressman called you and requested information about the
investigation. Which one of the following is the best course of action?
,-
a. Do not provide the congressman the information due to the Freedom of Information
Act.
b. Quickly provide the congressman the investigation information he requested.
c. Delay your response and consult with legal. - answer>>>Answer: a.
found in EPR 10th Edition pg. 150
You are the Public Relations Director for a local school district. Your superintendent asks
you to put together a communication plan to help explain the new standards and their
effectiveness to parents, the media, local business/community leaders, and elected
officials. You put together a press packet that includes Op Ed stories and a press release;
schedule interviews with local reporters; develop newsletters and brochures for parents
and the community members; schedule informational meetings for parents and
community members to attend; and send informational materials to your local state
legislators. These efforts are examples of which communication theory or model (choose
one).
A. Diffusion of Innovations Theory
B. Agenda Setting Theory
C. Shannon-Weaver Model - answer>>>Answer: B - Agenda Setting Theory -
Source: APR Study Guide (page 26) - The agenda setting process is a very fluid, dynamic
attempt to get the attention of the media, the public, and/or policy makers. The agenda is
a "set of issues" that in order for them to become effective and part of the process, must
be communicated.
Reply
,You work for a major multinational corporation which has just implemented a new salary
and bonus administration program. The director of compensation calls you into his office
and lets you know that the calculations allow management to receive a bonus but based
on the formula, the manufacturing employees did not earn a bonus. He wants you to put
a "spin" on this scenario for the communications plan. The scenario best demonstrates
which ethical principles of public relations practices. Choose two.
A. Avoid conflicts of interest.
B. Do not damage the reputation of others.
C. Use honesty and integrity as your guide.
D. Ensure accuracy and truth.
E. Deal fairly with all publics. - answer>>>ANSWERS: C and D.
Rationale and Source: APR Study Guide Ethics and Law Common Ethical Principles of
Public Relations Practice, page 20 and 21.
The two best are C and D.
A and B pertain more to agency relationships. E is a possibility. However C and D ,
particularly not to disseminate false and misleading information takes a higher priority.
An employee in the sales department has turned in her two week notice, and one month
later, your supervisor calls you in to discuss a negative posting on a company review site
that she believes was the former employee.Your supervisor accuses this former employee
and would like to explore the option of pressing charges for defamation of character. Your
, -
supervisor asks you to confirm that the former employee made these same negative
statements in her exit interview.Which one of the following is the best course of action?
A. Contact the former employee and inform her that the company is looking into a
defamation case.
B. Provide your supervisor with the exit questionnaire filled out by the former employee
at the exit interview.
C. Share your personal reactions to the exit interview.
D. Discuss previous conversations other employes have had with the former employee. -
answer>>>Correct Answer: B
You have been tasked to put together a web page containing op-eds pertaining to your
organization's mission that members might be interested in. Which of the following do
you not have to seek copyright permission for:
a. Publish the entire article on the web
b. Publish excerpt of the article on the web
c. Email the article to your members - answer>>>Correct answer: b.
You do not have to seek copyright permission if if you post just an excerpt from the article
and link to the original source of the article (EPR, 10th, pg 158
You are the Communications Director for a local school district. One of your duties is to
manage the content that goes on the public website. All of the schools that have PTO
organizations are listed on the website. A parent group that is not connected to a school
but are very active in the community ask to be listed on the website with other PTO
groups. What should you do? Choose one.
Accreditation in Public Relations (APR) EXAM
QUESTIONS AND VERIFIED CORRECT ANSWERS
LATEST 2026-2027 NEW VERSION
You are the public relations manager at an active adult community reporting to the
community's developer. The community is about to announce an expansion, which shows
growth, and is intended to drive awareness of available lots. Your VP would like to share
this news via the company's blog and Facebook page. What are the benefits of using these
information channels?
1. Actively engage stakeholders to create a conversation
2. Reach a broad audience
3. Third part credibility
4. The results are easily measured - answer>>>Correct Answer: 1 and 4
Social media is the only marketing platform that allows you to engage and interact with
your consumers - it's a two-way relationship
The results are measurable, and practitioners can take immediate action to spot trends
and re-align campaigns
(Cutlip & Center's EPR, 11th Edition, pgs. 209-221)
As the communications director for a federal agency, you have been reacting to a law
enforcement incident that has received negative public and media attention. To make
matters worse, today, a congressman called you and requested information about the
investigation. Which one of the following is the best course of action?
,-
a. Do not provide the congressman the information due to the Freedom of Information
Act.
b. Quickly provide the congressman the investigation information he requested.
c. Delay your response and consult with legal. - answer>>>Answer: a.
found in EPR 10th Edition pg. 150
You are the Public Relations Director for a local school district. Your superintendent asks
you to put together a communication plan to help explain the new standards and their
effectiveness to parents, the media, local business/community leaders, and elected
officials. You put together a press packet that includes Op Ed stories and a press release;
schedule interviews with local reporters; develop newsletters and brochures for parents
and the community members; schedule informational meetings for parents and
community members to attend; and send informational materials to your local state
legislators. These efforts are examples of which communication theory or model (choose
one).
A. Diffusion of Innovations Theory
B. Agenda Setting Theory
C. Shannon-Weaver Model - answer>>>Answer: B - Agenda Setting Theory -
Source: APR Study Guide (page 26) - The agenda setting process is a very fluid, dynamic
attempt to get the attention of the media, the public, and/or policy makers. The agenda is
a "set of issues" that in order for them to become effective and part of the process, must
be communicated.
Reply
,You work for a major multinational corporation which has just implemented a new salary
and bonus administration program. The director of compensation calls you into his office
and lets you know that the calculations allow management to receive a bonus but based
on the formula, the manufacturing employees did not earn a bonus. He wants you to put
a "spin" on this scenario for the communications plan. The scenario best demonstrates
which ethical principles of public relations practices. Choose two.
A. Avoid conflicts of interest.
B. Do not damage the reputation of others.
C. Use honesty and integrity as your guide.
D. Ensure accuracy and truth.
E. Deal fairly with all publics. - answer>>>ANSWERS: C and D.
Rationale and Source: APR Study Guide Ethics and Law Common Ethical Principles of
Public Relations Practice, page 20 and 21.
The two best are C and D.
A and B pertain more to agency relationships. E is a possibility. However C and D ,
particularly not to disseminate false and misleading information takes a higher priority.
An employee in the sales department has turned in her two week notice, and one month
later, your supervisor calls you in to discuss a negative posting on a company review site
that she believes was the former employee.Your supervisor accuses this former employee
and would like to explore the option of pressing charges for defamation of character. Your
, -
supervisor asks you to confirm that the former employee made these same negative
statements in her exit interview.Which one of the following is the best course of action?
A. Contact the former employee and inform her that the company is looking into a
defamation case.
B. Provide your supervisor with the exit questionnaire filled out by the former employee
at the exit interview.
C. Share your personal reactions to the exit interview.
D. Discuss previous conversations other employes have had with the former employee. -
answer>>>Correct Answer: B
You have been tasked to put together a web page containing op-eds pertaining to your
organization's mission that members might be interested in. Which of the following do
you not have to seek copyright permission for:
a. Publish the entire article on the web
b. Publish excerpt of the article on the web
c. Email the article to your members - answer>>>Correct answer: b.
You do not have to seek copyright permission if if you post just an excerpt from the article
and link to the original source of the article (EPR, 10th, pg 158
You are the Communications Director for a local school district. One of your duties is to
manage the content that goes on the public website. All of the schools that have PTO
organizations are listed on the website. A parent group that is not connected to a school
but are very active in the community ask to be listed on the website with other PTO
groups. What should you do? Choose one.
