MKTG 361 EXAM 3 QUESTIONS AND ANSWERS
SOLVED 100% CORRECT
Product Answer - associated services
actual product
features/design
brand name
label Answer - provides the information consumers need to make their
purchase decisions
communication tool
Packaging provides benefits to Answer - retailers
consumers
Co-branding risks Answer - conflicts of interest between the co brands
customers for the brand being too different
augmented product Answer - non physical aspects of the product like financing
and support of associated services
Product mix Answer - all products and product lines offered by a firm
Premium brands Answer - offer the consumer a private label that is at least
comparable and generally superior to a manufacturer's brand quality
, Shopping good Answer - consumer durables like a washer or refrigerator-
buyers make a lot of comparisons and do not know which brand before the
process
Specialty good Answer - compares many alternatives, lots of time and effort
involved and consumer has a good idea of the brand before searching
iphone
Brand equity Answer - assets and liabilities linked to a brand that add or
subtract from a product or service
Which does not actually constitute a product that can be individually valued by
the consumer so he is willing to make an exchange Answer - shipment of
goods to target store-the consumer does not directly pay for the delivery of the
goods
Depth vs Breadth Answer - Depth is the number of items in a product line
Breadth is the number of product lines that a firm maintains
Branding Answer - includes slogans and logos
Core-customer value Answer - the basic problem solving benefits that
consumers are seeking
brand repositioning Answer - the strategy in which marketers change a brand's
focus to target new markets or realign the brand with changing market
preferences
SOLVED 100% CORRECT
Product Answer - associated services
actual product
features/design
brand name
label Answer - provides the information consumers need to make their
purchase decisions
communication tool
Packaging provides benefits to Answer - retailers
consumers
Co-branding risks Answer - conflicts of interest between the co brands
customers for the brand being too different
augmented product Answer - non physical aspects of the product like financing
and support of associated services
Product mix Answer - all products and product lines offered by a firm
Premium brands Answer - offer the consumer a private label that is at least
comparable and generally superior to a manufacturer's brand quality
, Shopping good Answer - consumer durables like a washer or refrigerator-
buyers make a lot of comparisons and do not know which brand before the
process
Specialty good Answer - compares many alternatives, lots of time and effort
involved and consumer has a good idea of the brand before searching
iphone
Brand equity Answer - assets and liabilities linked to a brand that add or
subtract from a product or service
Which does not actually constitute a product that can be individually valued by
the consumer so he is willing to make an exchange Answer - shipment of
goods to target store-the consumer does not directly pay for the delivery of the
goods
Depth vs Breadth Answer - Depth is the number of items in a product line
Breadth is the number of product lines that a firm maintains
Branding Answer - includes slogans and logos
Core-customer value Answer - the basic problem solving benefits that
consumers are seeking
brand repositioning Answer - the strategy in which marketers change a brand's
focus to target new markets or realign the brand with changing market
preferences
