Chap 1: The Food Service Industry
What are the six food service segments? - Answers-The food service industry is categorized into quick
service, fast casual, family/midscale, moderate/theme, fine dining and onsite.
what are two unique features of Quick Service restaurants? - Answers-QSR may refer to Quick service
restaurants, also known as fast food restaurants. They feature standardized products combined with an
efficient delivery system. Common brand affiliation, eg: Mcdonalds golden arches.
what are two unique features of Fast Casual restaurants? - Answers-Combine the convenience of QSR
with fresh ingredients of traditional sit-down restaurants. Higher quality and better ambiance. Menus
are more flexible and offer more options
eg:Panera bread vs Mcdonald
what are two unique features of Family/Midscale restaurants? - Answers-considered family friendly,
offer table service but at a relatively low price point given the tableside service. They attempt to market
themselves as places where families can experience a meal together.Focus is on value while food quality
is underplayed.
Eg:I-Hop
what are two unique features of Moderate/Theme restaurants? - Answers-market themselves by
creating a tie between the customer and a concept based on the type of cuisine or time period or some
easily captured cultural phenomenon. The choices are limited but enough to appeal to a broad market.
The menu is very flexible to offer more appeal. More expensive than midscale but higher quality of food.
Eg:Australian themed in an urban American neighborhood (Outback Steakhouse)
What are the six food service segments? - Answers-The food service industry is categorized into quick
service, fast casual, family/midscale, moderate/theme, fine dining and onsite.
what are two unique features of Quick Service restaurants? - Answers-QSR may refer to Quick service
restaurants, also known as fast food restaurants. They feature standardized products combined with an
efficient delivery system. Common brand affiliation, eg: Mcdonalds golden arches.
what are two unique features of Fast Casual restaurants? - Answers-Combine the convenience of QSR
with fresh ingredients of traditional sit-down restaurants. Higher quality and better ambiance. Menus
are more flexible and offer more options
eg:Panera bread vs Mcdonald
what are two unique features of Family/Midscale restaurants? - Answers-considered family friendly,
offer table service but at a relatively low price point given the tableside service. They attempt to market
themselves as places where families can experience a meal together.Focus is on value while food quality
is underplayed.
Eg:I-Hop
what are two unique features of Moderate/Theme restaurants? - Answers-market themselves by
creating a tie between the customer and a concept based on the type of cuisine or time period or some
easily captured cultural phenomenon. The choices are limited but enough to appeal to a broad market.
The menu is very flexible to offer more appeal. More expensive than midscale but higher quality of food.
Eg:Australian themed in an urban American neighborhood (Outback Steakhouse)
