ANALYTICS-DRIVEN CULTURE 1
BMAL 720: Leveraging Data for Decision Making (B04) WEEK 4 Why People Are the
Most Important Aspect in an Analytics-Driven Culture 2026 Liberty University
Why People Are the Most Important Aspect in an Analytics-Driven Culture
Alejandro Cuervo
Department of Business, Liberty University
BMAL 720: Leveraging Data for Decision Making (B04)
Dr. James Brown
September 14, 2025
, ANALYTICS-DRIVEN CULTURE 2
Abstract
The emergence of analytics, business intelligence, and artificial intelligence has redefined the
manner in which organizations conduct their business, compete, and make decisions. In this new
environment, information is usually presented as the most important reason behind the success of
organizations. Nevertheless, all the power tools that analytics offers to the process of insight
extraction and guidance of strategy pale in comparison with people, who are the most significant
element of an analytics-driven culture. Human judgment, leadership, collaborative effort, and
morality are critical to the use of analytics by organizations, as studied in this essay. It claims
that people, in their capacity as leaders, analysts, or staff, should be able to identify vision, pose
the necessary questions, interpret findings, and make sure that data-based strategies are
consistent with the highest organizational values. Without humans, data can already be
considered passive, and technology can become pointless. The paper also incorporates concepts
of stewardship, wisdom, and justice in the Bible, which can help ensure the responsible and
ethical use of analytics from Christian leadership perspectives. The examples of real-life
healthcare, retail, and small businesses show that the success of analytics would depend on the
creative and visionary forces of individuals with their moral compass rather than on the
algorithms themselves. Ultimately, analytics supplements human capacity, but it is human
beings, not their technologies, who turn information into wisdom and thus guarantee that
technology is used to advance both organizational success and human flourishing.
Keywords: God, culture, Christian leadership, accountability, human-beings
BMAL 720: Leveraging Data for Decision Making (B04) WEEK 4 Why People Are the
Most Important Aspect in an Analytics-Driven Culture 2026 Liberty University
Why People Are the Most Important Aspect in an Analytics-Driven Culture
Alejandro Cuervo
Department of Business, Liberty University
BMAL 720: Leveraging Data for Decision Making (B04)
Dr. James Brown
September 14, 2025
, ANALYTICS-DRIVEN CULTURE 2
Abstract
The emergence of analytics, business intelligence, and artificial intelligence has redefined the
manner in which organizations conduct their business, compete, and make decisions. In this new
environment, information is usually presented as the most important reason behind the success of
organizations. Nevertheless, all the power tools that analytics offers to the process of insight
extraction and guidance of strategy pale in comparison with people, who are the most significant
element of an analytics-driven culture. Human judgment, leadership, collaborative effort, and
morality are critical to the use of analytics by organizations, as studied in this essay. It claims
that people, in their capacity as leaders, analysts, or staff, should be able to identify vision, pose
the necessary questions, interpret findings, and make sure that data-based strategies are
consistent with the highest organizational values. Without humans, data can already be
considered passive, and technology can become pointless. The paper also incorporates concepts
of stewardship, wisdom, and justice in the Bible, which can help ensure the responsible and
ethical use of analytics from Christian leadership perspectives. The examples of real-life
healthcare, retail, and small businesses show that the success of analytics would depend on the
creative and visionary forces of individuals with their moral compass rather than on the
algorithms themselves. Ultimately, analytics supplements human capacity, but it is human
beings, not their technologies, who turn information into wisdom and thus guarantee that
technology is used to advance both organizational success and human flourishing.
Keywords: God, culture, Christian leadership, accountability, human-beings
