BUS 360 Test 4 Questions with Correct Answers Latest Update 2025/2026
In "traditional channel systems" the channel members :
A. consider traditional values-like corporation and respect-as central to their relationship
B. have franchise contracts
C. usually have a common product market commitment
D. make little or no effort to cooperate with eachother
E. are integrated - Answers D. make little or no effort to cooperate with each other.
A channel of distribution:
A. is any series of firms or individuals who participate in the flow of goods and services from
producer to consumer or final user.
B. is only needed when products must be stored.
C. must include one or more intermediaries.
D. is only needed when products are sold indirectly.
E. None of these alternatives is a good answer - Answers A. is any series of firms or individuals
who participate in the flow of goods and services from producer to consumer or final user.
"Place" decisions:
A. may focus on the location of retail stores and wholesale facilities.
B. may focus on the selection and use of intermediaries and collaborators.
C. can be aided by knowing about the product classes.
D. are harder to change than Product, Promotion, or Price decisions.
E. All of these choices are correct. - Answers E. All of these choices are correct.
Dividing large quantities into smaller quantities as products get closer to the final market is
called _____.
A. accumulating
B. bulk-breaking
C. sorting
D. assorting
, E. dividing - Answers B. bulk-breaking
A vertical marketing system owned and operated by a single firm is called a _____ channel
system.
A. traditional
B. administered
C. contractual
D. corporate
E. nonprofit - Answers D. corporate
A firm acquiring another firm at a different level of activity within a channel of distribution is
called:
A. vertical integration.
B. a tying contract.
C. dual distribution.
D. horizontal integration.
E. a regrouping activity. - Answers A. Vertical integration
______________ means selling a product through all responsible and suitable wholesalers or
retailers who will stock or sell the product.
A. Selective distribution
B. Multichannel distribution
C. Exclusive distribution
D. Intensive distribution
E. Aggressive distribution - Answers D. Intensive Distribution
______________ means selling a product through only one wholesaler or retailer in a particular
geographic area.
A. Exclusive distribution
B. Direct distribution
C. Intensive distribution
In "traditional channel systems" the channel members :
A. consider traditional values-like corporation and respect-as central to their relationship
B. have franchise contracts
C. usually have a common product market commitment
D. make little or no effort to cooperate with eachother
E. are integrated - Answers D. make little or no effort to cooperate with each other.
A channel of distribution:
A. is any series of firms or individuals who participate in the flow of goods and services from
producer to consumer or final user.
B. is only needed when products must be stored.
C. must include one or more intermediaries.
D. is only needed when products are sold indirectly.
E. None of these alternatives is a good answer - Answers A. is any series of firms or individuals
who participate in the flow of goods and services from producer to consumer or final user.
"Place" decisions:
A. may focus on the location of retail stores and wholesale facilities.
B. may focus on the selection and use of intermediaries and collaborators.
C. can be aided by knowing about the product classes.
D. are harder to change than Product, Promotion, or Price decisions.
E. All of these choices are correct. - Answers E. All of these choices are correct.
Dividing large quantities into smaller quantities as products get closer to the final market is
called _____.
A. accumulating
B. bulk-breaking
C. sorting
D. assorting
, E. dividing - Answers B. bulk-breaking
A vertical marketing system owned and operated by a single firm is called a _____ channel
system.
A. traditional
B. administered
C. contractual
D. corporate
E. nonprofit - Answers D. corporate
A firm acquiring another firm at a different level of activity within a channel of distribution is
called:
A. vertical integration.
B. a tying contract.
C. dual distribution.
D. horizontal integration.
E. a regrouping activity. - Answers A. Vertical integration
______________ means selling a product through all responsible and suitable wholesalers or
retailers who will stock or sell the product.
A. Selective distribution
B. Multichannel distribution
C. Exclusive distribution
D. Intensive distribution
E. Aggressive distribution - Answers D. Intensive Distribution
______________ means selling a product through only one wholesaler or retailer in a particular
geographic area.
A. Exclusive distribution
B. Direct distribution
C. Intensive distribution
