BUS 360 Chapter 6 Exam Questions with Correct Answers Graded A+

BUS 360 Chapter 6 Exam Questions with Correct Answers Graded A+ Need recognition - Answers The discrepancy between a consumer's actual state and desired state is associated with which of the following steps in the consumer decision process? A. Need recognition B. Information search C. Alternative evaluation D. Purchase E. Postpurchase Functional Needs - Answers Which of the following pertains to the performance of a product or service? A. Need recognition B. Functional needs C. Demographic needs D. Psychological needs E. Cultural needs Psychological needs - Answers ________ pertain(s) to the personal gratification consumers associate with the product or service. A. Needs recognition B. Functional needs C. Demographic needs D. Psychological needs E. Personal needs both functional and psychological needs. - Answers The vast majority of products and services are likely to satisfy A. functional needs. B. psychological needs. C. personal needs. D. both personal and functional needs. E. both functional and psychological needs. an information search - Answers According to the consumer decision process, after consumers recognize the need for a product, they then engage in A. psychological need recognition. B. an information search. C. an evaluation of alternatives. D. the purchase of the product. E. postpurchase behavior. An internal search for information - Answers ________ involves the buyer considering his own personal knowledge about a product based on past experience. A. A purchase based on an impulse B. An internal search for information C. An external search for information D. An experiential search for information E. A recognition of need External search for information - Answers When John was considering buying a new car, he sought out unbiased information and ratings about different makes and models in Consumer Reportsmagazine as well as from E. Which of the following corresponds most closely to this aspect of the decision process? A. Needs recognition B. Internal search for information C. External search for information D. Experiential search for information E. Impulse buying Perceived benefits versus perceived costs of search - Answers The fact that a family would spend a lot more time researching the market before buying a new car than it would in the decision to purchase an inexpensive kitchen appliance, like a coffeemaker, can best be explained by which of the following concepts? A. Locus of control B. Performance risk C. Psychological risk D. Social risk aversion E. Perceived benefits versus perceived costs of search