BUS 360 Chapter 2 - Marketing Strategy Planning Smartbook Questions and Answers Graded
A+
According to this case, Cirque du Soleil does which of the following to build long-term
relationships with customers? - Answers -Added apps to keep its most avid customers
informed
-Advertises to get customers to that first show
What are the specific steps in the marketing management process? (Check all that apply.) -
Answers -Planning marketing activities
-Directing implementation of marketing activities
-Controlling marketing plans
_____ management planning involves the creation of a plan to guide the actions of an entire
company. - Answers Strategic
What are the two parts of a marketing strategy? (Check all that apply.) - Answers -Marketing mix
-Target market
Which type of marketing focuses the marketing mix on appealing to a particular group? -
Answers Target marketing
According to this case, when Cirque du Soleil evaluates ideas for new shows, it considers the
show's: - Answers -Creativity
-Likelihood of becoming a blockbuster
-Ability to pay back development costs
-Uniqueness
Order the steps of the marketing management process starting with the first step and ending
with the last. - Answers -Planning marketing events
-guiding the implementation of marketing plans
-controlling marketing plans
What managerial process involves cultivating and keeping a relationship that matches an
organization's resources with its market opportunities? - Answers strategic management
planning
The term "mass marketer" is used to - Answers describe large firms that aim at specific groups.
, Specifying a target market and the corresponding marketing mix are the two elements that
comprise the - Answers development of a marketing strategy.
What is the best way to describe a targeted market segment? - Answers homogenous
Target marketing classifies a marketing mix as - Answers appealing to a selected group of
people.
The "four Ps" of the marketing mix are - Answers product, place, promotion, and price.
Place is concerned with which of the following in the marketing mix? (Check all that apply.) -
Answers -Product storage
-Channel type
Denny's adds two new meals to its menus. This is an example of which marketing mix area? -
Answers product
-marketers, such as Target, aim at large, clearly defined markets. - Answers mass
A product needs to get to the customer when and where they need it. This is considered to
represent the function of the 4 Ps. - Answers place
Which of the following are true with respect to target marketing? (Check all that apply.) -
Answers -Target marketing fulfills the selected group's needs better than mass marketing.
-Target marketing can mean big profits and big markets.
What are three components of the promotion element? (Check all that apply.) - Answers -
Personal selling
-Sales promotion
-Mass selling
Which of the following are part of the "marketing mix"? (Check all that apply.) - Answers
Promotion
Product
Which of the following are true about the price area of the marketing mix? (Check all that apply.)
- Answers -Price includes an evaluation of delivery costs.
-As part of Price, marketing managers estimate how customers will react to changes in price.
-Price includes decisions about discounts.
atch the marketing decision with its "four P" area. - Answers Physical good =Product
A+
According to this case, Cirque du Soleil does which of the following to build long-term
relationships with customers? - Answers -Added apps to keep its most avid customers
informed
-Advertises to get customers to that first show
What are the specific steps in the marketing management process? (Check all that apply.) -
Answers -Planning marketing activities
-Directing implementation of marketing activities
-Controlling marketing plans
_____ management planning involves the creation of a plan to guide the actions of an entire
company. - Answers Strategic
What are the two parts of a marketing strategy? (Check all that apply.) - Answers -Marketing mix
-Target market
Which type of marketing focuses the marketing mix on appealing to a particular group? -
Answers Target marketing
According to this case, when Cirque du Soleil evaluates ideas for new shows, it considers the
show's: - Answers -Creativity
-Likelihood of becoming a blockbuster
-Ability to pay back development costs
-Uniqueness
Order the steps of the marketing management process starting with the first step and ending
with the last. - Answers -Planning marketing events
-guiding the implementation of marketing plans
-controlling marketing plans
What managerial process involves cultivating and keeping a relationship that matches an
organization's resources with its market opportunities? - Answers strategic management
planning
The term "mass marketer" is used to - Answers describe large firms that aim at specific groups.
, Specifying a target market and the corresponding marketing mix are the two elements that
comprise the - Answers development of a marketing strategy.
What is the best way to describe a targeted market segment? - Answers homogenous
Target marketing classifies a marketing mix as - Answers appealing to a selected group of
people.
The "four Ps" of the marketing mix are - Answers product, place, promotion, and price.
Place is concerned with which of the following in the marketing mix? (Check all that apply.) -
Answers -Product storage
-Channel type
Denny's adds two new meals to its menus. This is an example of which marketing mix area? -
Answers product
-marketers, such as Target, aim at large, clearly defined markets. - Answers mass
A product needs to get to the customer when and where they need it. This is considered to
represent the function of the 4 Ps. - Answers place
Which of the following are true with respect to target marketing? (Check all that apply.) -
Answers -Target marketing fulfills the selected group's needs better than mass marketing.
-Target marketing can mean big profits and big markets.
What are three components of the promotion element? (Check all that apply.) - Answers -
Personal selling
-Sales promotion
-Mass selling
Which of the following are part of the "marketing mix"? (Check all that apply.) - Answers
Promotion
Product
Which of the following are true about the price area of the marketing mix? (Check all that apply.)
- Answers -Price includes an evaluation of delivery costs.
-As part of Price, marketing managers estimate how customers will react to changes in price.
-Price includes decisions about discounts.
atch the marketing decision with its "four P" area. - Answers Physical good =Product
