BUS 360 Final Exam Questions with Correct Answers Latest Update 2025/2026
Marketing Research - Answers Procedures that develop and analyze new information about a
market. Involves a wide range of techniques, including Internet searches, customer surveys,
experiments, direct observation customers, and many more.
Marketing Information System (MIS) - Answers An organized way of continually gathering,
accessing, and analyzing information that marketing managers need to make outgoing
decisions.
Marketing Information Systems - Answers Multimedia data
Data warehouses
Decision support systems
Marketing models
Marketing Research Process - Answers * Role of research specialists
* Scientific method
* Steps in marketing research
1. Define the problem
2. Analyze situation
3. Gather problem-specific data
4. Interpret the data
5. Solve the problem
3 important product areas - Answers Branding, packaging, and warranties.
Consumer product classes - Answers Convenience
Shopping
Speciality
Unsought
Brand equity - Answers is how much a brand is worth in terms of its ability to make ongoing
profits in the market
Products that are intended to be used in order to make other products are ___________products -
Answers business
, Which of the following are names of consumer product classes? - Answers Specialty, shopping,
unsought, convenience
Order the 5 levels of brans familiarity in order, from lowest to highest level - Answers Rejection,
non-recognition, recognition, preference, insistence
The promises a seller makes about a product are called a - Answers warranty
People are either unaware of _______ products, or they do not want them - Answers unsought
Packaging involved which of the following? - Answers Enhancing, promoting, and protecting the
product
When multiple products are marketed under a single brand name, it is called a brand _________ -
Answers Family
A product _________ is made up of all of the various products that a company sells - Answers
assortment
Products that customers purchase on a whim because they feel a strong need are ____________
products - Answers impulse
A customer is willing to take the time and make the effort to compare _____ products, which can
be either homogenous or heterogeneous - Answers shopping
Brand _________ means that target customers will select the brand instead of other options
most, but not all, of the time - Answers preference
Even though consumers need _______ products, they are generally unwilling to spend much time
shopping for them - Answers convenience
A product _________ consists of different products that still share a strong link between them -
Answers line
Which are the following are true of staples? - Answers They are bought without much
consideration. They are bought frequently.
Which of the following best defines brand familiarity? - Answers It refers to the extend to which
sutlers recall and accept a company's brand
Brands made by intermediaries are known as ______ or _______ brands - Answers dealer; private
A product brand name that is used only for that product is called an _______ brand - Answers
individual
A product's _______ refers to how well it fulfills a customer's needs - Answers quality
Products that are NOT branded and are identified by their contents and the firm that made them
Marketing Research - Answers Procedures that develop and analyze new information about a
market. Involves a wide range of techniques, including Internet searches, customer surveys,
experiments, direct observation customers, and many more.
Marketing Information System (MIS) - Answers An organized way of continually gathering,
accessing, and analyzing information that marketing managers need to make outgoing
decisions.
Marketing Information Systems - Answers Multimedia data
Data warehouses
Decision support systems
Marketing models
Marketing Research Process - Answers * Role of research specialists
* Scientific method
* Steps in marketing research
1. Define the problem
2. Analyze situation
3. Gather problem-specific data
4. Interpret the data
5. Solve the problem
3 important product areas - Answers Branding, packaging, and warranties.
Consumer product classes - Answers Convenience
Shopping
Speciality
Unsought
Brand equity - Answers is how much a brand is worth in terms of its ability to make ongoing
profits in the market
Products that are intended to be used in order to make other products are ___________products -
Answers business
, Which of the following are names of consumer product classes? - Answers Specialty, shopping,
unsought, convenience
Order the 5 levels of brans familiarity in order, from lowest to highest level - Answers Rejection,
non-recognition, recognition, preference, insistence
The promises a seller makes about a product are called a - Answers warranty
People are either unaware of _______ products, or they do not want them - Answers unsought
Packaging involved which of the following? - Answers Enhancing, promoting, and protecting the
product
When multiple products are marketed under a single brand name, it is called a brand _________ -
Answers Family
A product _________ is made up of all of the various products that a company sells - Answers
assortment
Products that customers purchase on a whim because they feel a strong need are ____________
products - Answers impulse
A customer is willing to take the time and make the effort to compare _____ products, which can
be either homogenous or heterogeneous - Answers shopping
Brand _________ means that target customers will select the brand instead of other options
most, but not all, of the time - Answers preference
Even though consumers need _______ products, they are generally unwilling to spend much time
shopping for them - Answers convenience
A product _________ consists of different products that still share a strong link between them -
Answers line
Which are the following are true of staples? - Answers They are bought without much
consideration. They are bought frequently.
Which of the following best defines brand familiarity? - Answers It refers to the extend to which
sutlers recall and accept a company's brand
Brands made by intermediaries are known as ______ or _______ brands - Answers dealer; private
A product brand name that is used only for that product is called an _______ brand - Answers
individual
A product's _______ refers to how well it fulfills a customer's needs - Answers quality
Products that are NOT branded and are identified by their contents and the firm that made them
