brick-and-mortar ANS >> the presence of a physical storefront and
face-to-face customer experiences
closeout stores ANS >> off-price stores that offer an assortment of
brand-name merchandise at a significant discount off the
manufacturer's price
commercial cue ANS >> advertising message that impacts
purchase decisions
comparison shopper ANS >> the customer who spends time
searching for the best price or deal on the item she is looking to
purchase
convenience stores ANS >> these stores aim at providing their
customers a convenient shopping experience. the general
,merchandise stores are easily accessible, small in size, with
quick shopping and easy checkout
corporate chain ANS >> a company that operates multiple stores
under common ownership, and usually has centralized decision-
making
demographics ANS >> quantifiable information about a customer
such as household size, income, education, occupation, and
place of residence
department stores ANS >> these stores offer good service and a
broad variety and assortment of products of mid-to-high quality
direct selling ANS >> salespeople contact customers directly in a
convenient location, often at a customer's home; demonstrate
product benefits; take orders; and deliver the products or
perform the services
discount selling ANS >> these retailers offer a broad variety of
merchandise, limited service, and low prices
, distribution channel ANS >> the chain of businesses through which
a good or service passes until it reaches the end customer
diverse shopper ANS >> this buyer is hard to predict or to
understand. he shops in many different places and is not
obviously influenced by any one retail element
e-commerce ANS >> buying and selling through the internet via an
electronic device
follower ANS >> this customer usually waits to see what the latest
trend will be, and is reluctant to try new products until friends
have done so and reported on them
franchises ANS >> the license granted to another party to market a
company's goods or services in a particular territory
gross domestic product (GDP) ANS >> the monetary value of all
the finished goods and services produced within a country
annually
impulse buyer ANS >> the person who makes quick purchase
decisions