1|Page
MASS COMMUNICATION TEST EXAM
UPDATED 2025 2026 WITH ALL NEW
QUESTIONS AND EXACTLY RIGHT ANSWERS |
A+ QUALITY GUARANTEE
(Mass Media) - ANSWER: Any communication channel used to simultaneously
reach a large audience/# of people.
Research - ANSWER: An attempt to discover something
Methodology - ANSWER: Description of processes taken in conducting research
Theory - ANSWER: A system of ideas or set of principles indented to explain
some casual phenomenon or relationship among concepts.
What historical events/ periods encouraged the growth of mass media research? **
- ANSWER: 1. Propaganda research after WW1&2
A.) Hypodermic needle model/magic bullet
2. Adv. In 50's & 60's
3. Effects on Children
,2|Page
a) violence, sex, pro
social
4. Increased competition
for $$
a) audience fragmentation
b) changing
values/lifestyles,
demographics image
studies, audience
segmentation.
What are unscientific ways of knowing? - ANSWER: Methods of :
- Tenacity (it has always been true)
- Intuition (self evident)
- Self Discovery
- Authority
What are the six basic characteristics of the scientific method? - ANSWER:
*Characteristics of the Scientific Method
*The best way of knowing
,3|Page
1. Scientific research is public
A) so that its replicability can be verified
2. Science is "objective"
A) Develop & follow explicit rules &procedures for collecting data
B) Facts instead of interpretation of facts
3. Science is empirical
A) Knowable and potentially measurable phenomenon, which is perceivable and
able to be classified.
B) Of the world
C) Conceptual (constituitive) definitions are somewhat abstract define a
word/concept by substituting other words.
D) Operational definitions: specify procedures that allow for the measurement of
something.
4. Science is Systematic& Cumalitive
A) no single research study stands alone, nore does it rise and fall by itself
B) Always start with previous research
C) Laws are statemens of fact that explain actions that are generally accepted &
universal
, 4|Page
5. Science is predictive
A) Predict future phenomenon. What scientific theories do.
6. Science is self-correcting.
Listed : - ANSWER: 1. Scientific Research is public
2. Science is objective
3. Science is empirical
4. Science is Systematic & Cumulative
5. Science is Predictive
6. Science is Self Correcting
Compare and contrast academic research and applied research. - ANSWER: 1.
Academic (Basic)
A) Generally Theoretical/
Scholarly concerned with
humans interacting with
media.
B) Publicaly available. Not
MASS COMMUNICATION TEST EXAM
UPDATED 2025 2026 WITH ALL NEW
QUESTIONS AND EXACTLY RIGHT ANSWERS |
A+ QUALITY GUARANTEE
(Mass Media) - ANSWER: Any communication channel used to simultaneously
reach a large audience/# of people.
Research - ANSWER: An attempt to discover something
Methodology - ANSWER: Description of processes taken in conducting research
Theory - ANSWER: A system of ideas or set of principles indented to explain
some casual phenomenon or relationship among concepts.
What historical events/ periods encouraged the growth of mass media research? **
- ANSWER: 1. Propaganda research after WW1&2
A.) Hypodermic needle model/magic bullet
2. Adv. In 50's & 60's
3. Effects on Children
,2|Page
a) violence, sex, pro
social
4. Increased competition
for $$
a) audience fragmentation
b) changing
values/lifestyles,
demographics image
studies, audience
segmentation.
What are unscientific ways of knowing? - ANSWER: Methods of :
- Tenacity (it has always been true)
- Intuition (self evident)
- Self Discovery
- Authority
What are the six basic characteristics of the scientific method? - ANSWER:
*Characteristics of the Scientific Method
*The best way of knowing
,3|Page
1. Scientific research is public
A) so that its replicability can be verified
2. Science is "objective"
A) Develop & follow explicit rules &procedures for collecting data
B) Facts instead of interpretation of facts
3. Science is empirical
A) Knowable and potentially measurable phenomenon, which is perceivable and
able to be classified.
B) Of the world
C) Conceptual (constituitive) definitions are somewhat abstract define a
word/concept by substituting other words.
D) Operational definitions: specify procedures that allow for the measurement of
something.
4. Science is Systematic& Cumalitive
A) no single research study stands alone, nore does it rise and fall by itself
B) Always start with previous research
C) Laws are statemens of fact that explain actions that are generally accepted &
universal
, 4|Page
5. Science is predictive
A) Predict future phenomenon. What scientific theories do.
6. Science is self-correcting.
Listed : - ANSWER: 1. Scientific Research is public
2. Science is objective
3. Science is empirical
4. Science is Systematic & Cumulative
5. Science is Predictive
6. Science is Self Correcting
Compare and contrast academic research and applied research. - ANSWER: 1.
Academic (Basic)
A) Generally Theoretical/
Scholarly concerned with
humans interacting with
media.
B) Publicaly available. Not
