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TikTok Media Buying Certification Exam
Questions and Correct Answers
Where in ads manager can you create custom reports for a
campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools Ans: C. Analytics
Which is the expected outcome for advertisers that use the
Maximum Delivery budding strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the first day
D. Ensure lower volatility in costs per result Ans: B. Utilize the
budget in full
Which are benefits of using Business Center? (Select all that apply)
A. Ability to collaborate with advertiser's agency
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B. Set different roles and permissions for team members
C. Access to preferred auction status in ads auction
D. Set budgets across multiple campaigns Ans: A. Ability to
collaborate with advertiser's agency & B. Set different roles and
permissions to team members
Which measurement solution should be selected to understand if a
campaign has increased purchase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling Ans: B. Brand Lift
A Spark ad is receiving negative comments, and the advertiser is
concerned about overall brand safety. Which steps can the
advertiser take to combat negative comments? (Select all that
apply)
A. Add blocked word filters to TikTok Ads Manager acct
B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
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D. Ask the creator to turn off comments on their organic post Ans:
A. Add blocked word filters to TikTok Ads Manager account & D.
Ask the creator to turn off comments on their organic post
Which tools can advertisers use to help with the creation of scripts
for TikTok Ads? (Select all that apply)
A. TikTok Ads Manager
B. TikTok Business Center
C. Creative Assistant
D. CapCut Ans: C. Creative Assistant & D. CapCut
Which of the following is an example of Split Testing?
A. Using two different sets of creatives for a specific campaign
B. Selecting a TikTok ad placement and a Pangle placement for a
campaign
C. Increasing the budget mid-campaign to increase reach
D. Terminating one ad group within the campaign while the
campaign is in-flight Ans: A. Using two different sets of creatives
for a specific campaign
Which of the following is true for Spark ads?
© 2025 All rights reserved
TikTok Media Buying Certification Exam
Questions and Correct Answers
Where in ads manager can you create custom reports for a
campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools Ans: C. Analytics
Which is the expected outcome for advertisers that use the
Maximum Delivery budding strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the first day
D. Ensure lower volatility in costs per result Ans: B. Utilize the
budget in full
Which are benefits of using Business Center? (Select all that apply)
A. Ability to collaborate with advertiser's agency
© 2025 All rights reserved
, 2 | Page
B. Set different roles and permissions for team members
C. Access to preferred auction status in ads auction
D. Set budgets across multiple campaigns Ans: A. Ability to
collaborate with advertiser's agency & B. Set different roles and
permissions to team members
Which measurement solution should be selected to understand if a
campaign has increased purchase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling Ans: B. Brand Lift
A Spark ad is receiving negative comments, and the advertiser is
concerned about overall brand safety. Which steps can the
advertiser take to combat negative comments? (Select all that
apply)
A. Add blocked word filters to TikTok Ads Manager acct
B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
© 2025 All rights reserved
, 3 | Page
D. Ask the creator to turn off comments on their organic post Ans:
A. Add blocked word filters to TikTok Ads Manager account & D.
Ask the creator to turn off comments on their organic post
Which tools can advertisers use to help with the creation of scripts
for TikTok Ads? (Select all that apply)
A. TikTok Ads Manager
B. TikTok Business Center
C. Creative Assistant
D. CapCut Ans: C. Creative Assistant & D. CapCut
Which of the following is an example of Split Testing?
A. Using two different sets of creatives for a specific campaign
B. Selecting a TikTok ad placement and a Pangle placement for a
campaign
C. Increasing the budget mid-campaign to increase reach
D. Terminating one ad group within the campaign while the
campaign is in-flight Ans: A. Using two different sets of creatives
for a specific campaign
Which of the following is true for Spark ads?
© 2025 All rights reserved
