2026 QUESTIONS ANSWERED CORRECTLY
GRADED A+
◉ Body language cues. Answer: Conscious or unconscious gestures
and movements that express intentions. These are a key form of
nonverbal communication.
◉ Brand promise. Answer: An extension of the company brand that
reflects the benefit of doing business with them (such as providing
great customer service)
◉ Company brand. Answer: The overall impression gathered from
information that is seen, heard and experienced by customers who
encounter a business, its products and its services.
◉ Company culture. Answer: The unique way that an organization's
employees interact with each other and with customers. The culture
defines the personality of a company and typically includes a variety
of elements such as work environment, company mission, values,
ethics, expectations and goals.
, ◉ Company website. Answer: The website that represents a retailer
on the Internet; places where customers can browse and purchase
products/services that are offered.
◉ Comparison Shopper. Answer: A shopper who spends a lot of time
checking out products and prices through online sites, visiting
different stores, comparing retailer ads and/or getting the opinions
of others.
◉ Customer service. Answer: The help, information, and
recommendations that company representatives give to people who
explore or buy its products and/ or services.
◉ Customers. Answer: People who buy goods and services - also
known as consumers
◉ Demographic data. Answer: Quantifiable information used to help
retailers determine customer behavior (such as household size,
gender, age, income, education, occupation, place of residence, etc.)
◉ Distribution channel. Answer: A path through which a product
travels from its creation to when it reaches the customer.
◉ Follower. Answer: A shopper who wants to find out what's trendy
before making a purchase. They look for established brands that