MKT 3401 Final Exam Questions with Correct Answers Latest Update 2025/2026
To be successful in business, one must be: (5) - Answers 1) Creative
2) Aggressive
3) Enthusiastic
4) Smart
5) Honest
Personal Branding is all about learning how to ___ _______. - Answers Sell Yourself
"the emotional impact you have on someone and why they want to pay attention to you" -
Answers Likeability
_____ ______ is the man that researched statistics on what makes you "likeable" as an individual.
- Answers Alan Murabian
Murabian's Numbers (statistics on likeability) consist of: (hint: add to 100%) - Answers 38%
Verbal Delivery
55% Visual Delivery
7% Verbal Arrangement
The most important component of Verbal Delivery is your _____ __ _______. - Answers Tone of
voice
Three Killers of Personal Branding: - Answers 1) Boredom
2) Bitterness
3) Arrogance ***
T/F: The most important aspects of Visual Delivery include motion, eye contact, gestures, and
dress. - Answers False
The most important component of Visual Delivery is _____ __________. - Answers Facial
Expression
To successfully achieve effective Visual Delivery, one must learn their ______ ________. (how you
look when not trying) - Answers Default Look
Everyone has two types of images... What are they? - Answers 1) Perceived Image
2) Desired Image
, How long does it take for our brains to generate an image? - Answers 1/24th of a second
What is Jerry Curham's THIN SLICE? - Answers Within 10 seconds, one can be 70% accurate of
who you are as a person.
The Personal Branding Formula was originally developed by which person? - Answers Stephen
Geisman
What is the Personal Branding Formula? - Answers (Performance + Personality + Visibility) *
Trust
Studies of Fortune 500 companies show that managers look for what characteristics in a
graduate? (4) - Answers 1) Interpersonal/Communication
2) Teamwork
3) Honesty
4) Core Competency (Knowledge)
"What makes you believable..." - Answers Credibility
What are the factors that enhance credibility? (4) - Answers 1) Trust/Honesty
2) Knowledge/Expertise
3) Position Status/Success
4) Personal Brand
What are the Three Components of the Marketing Strategy Framework? - Answers 1) Market
Analysis
2) Strategy Development
3) Implementation
What are the four steps to Market Analysis? - Answers 1) Analyze the COMPANY
(strengths/weaknesses)
2) Study the COMPETITION
3) Find the CUSTOMER (age/gender/nationality)
4) Know the CONDITIONS
How did Burger King study the COMPETITION when it comes to Market Analysis? - Answers
Burger King saw the "health" trend in the market, but decided to introduce an all-new HOTDOG to
solidify its perception as a FAST-FOOD RESTAURANT.
To be successful in business, one must be: (5) - Answers 1) Creative
2) Aggressive
3) Enthusiastic
4) Smart
5) Honest
Personal Branding is all about learning how to ___ _______. - Answers Sell Yourself
"the emotional impact you have on someone and why they want to pay attention to you" -
Answers Likeability
_____ ______ is the man that researched statistics on what makes you "likeable" as an individual.
- Answers Alan Murabian
Murabian's Numbers (statistics on likeability) consist of: (hint: add to 100%) - Answers 38%
Verbal Delivery
55% Visual Delivery
7% Verbal Arrangement
The most important component of Verbal Delivery is your _____ __ _______. - Answers Tone of
voice
Three Killers of Personal Branding: - Answers 1) Boredom
2) Bitterness
3) Arrogance ***
T/F: The most important aspects of Visual Delivery include motion, eye contact, gestures, and
dress. - Answers False
The most important component of Visual Delivery is _____ __________. - Answers Facial
Expression
To successfully achieve effective Visual Delivery, one must learn their ______ ________. (how you
look when not trying) - Answers Default Look
Everyone has two types of images... What are they? - Answers 1) Perceived Image
2) Desired Image
, How long does it take for our brains to generate an image? - Answers 1/24th of a second
What is Jerry Curham's THIN SLICE? - Answers Within 10 seconds, one can be 70% accurate of
who you are as a person.
The Personal Branding Formula was originally developed by which person? - Answers Stephen
Geisman
What is the Personal Branding Formula? - Answers (Performance + Personality + Visibility) *
Trust
Studies of Fortune 500 companies show that managers look for what characteristics in a
graduate? (4) - Answers 1) Interpersonal/Communication
2) Teamwork
3) Honesty
4) Core Competency (Knowledge)
"What makes you believable..." - Answers Credibility
What are the factors that enhance credibility? (4) - Answers 1) Trust/Honesty
2) Knowledge/Expertise
3) Position Status/Success
4) Personal Brand
What are the Three Components of the Marketing Strategy Framework? - Answers 1) Market
Analysis
2) Strategy Development
3) Implementation
What are the four steps to Market Analysis? - Answers 1) Analyze the COMPANY
(strengths/weaknesses)
2) Study the COMPETITION
3) Find the CUSTOMER (age/gender/nationality)
4) Know the CONDITIONS
How did Burger King study the COMPETITION when it comes to Market Analysis? - Answers
Burger King saw the "health" trend in the market, but decided to introduce an all-new HOTDOG to
solidify its perception as a FAST-FOOD RESTAURANT.
