OMIS 338 - Chapter 3 Exam Questions With Complete
Answers 100% Pass
Which of the following provides above-average performance and is essential to the survival of
a business in the long run?
a. A traditional approach to manufacturing
b. A sustainable competitive advantage
c. Cost cutting
d. Cheap labor - ANSWER b. A sustainable competitive advantage
Creating a competitive advantage requires management to
a. provide all customers with the same goods and services.
b. commit to traditional manufacturing practices.
c. understand customer needs and expectations.
d. increase the price of the most popular goods or services. - ANSWER c. understand
customer needs and expectations.
Which of the following statements about customer wants and needs is true?
a. Organizations must first understand how customers evaluate goods and services before
providing goods and services of value to customers.
b. Research has shown that segmenting customers into groups based on buying behavior,
demographics, and expected levels of service does not result in increased profits.
, c. Doing formal marketing research is too far removed from the customer to be of much help
in knowing a customer's wants.
d. Technology has allowed most companies to be able to satisfy all customers with the same
goods and services. - ANSWER a. Organizations must first understand how customers
evaluate goods and services before providing goods and services of value to customers.
Basic customer expectations are generally considered the minimum performance level
required to stay in business and are often called
a. core competencies.
b. order qualifiers.
c. order winners.
d. credence attributes. - ANSWER b. order qualifiers.
Attributes that can be discerned only after purchase or during consumption or use are called
a. credence attributes.
b. variant attributes.
c. search attributes.
d. experience attributes. - ANSWER d. experience attributes.
Which of the following statements about customers' preference of goods and services is true?
a. Services are easier to evaluate and higher in search qualities than goods.
b. Dissatisfaction with services is often the result of customers' inability to properly perform
Answers 100% Pass
Which of the following provides above-average performance and is essential to the survival of
a business in the long run?
a. A traditional approach to manufacturing
b. A sustainable competitive advantage
c. Cost cutting
d. Cheap labor - ANSWER b. A sustainable competitive advantage
Creating a competitive advantage requires management to
a. provide all customers with the same goods and services.
b. commit to traditional manufacturing practices.
c. understand customer needs and expectations.
d. increase the price of the most popular goods or services. - ANSWER c. understand
customer needs and expectations.
Which of the following statements about customer wants and needs is true?
a. Organizations must first understand how customers evaluate goods and services before
providing goods and services of value to customers.
b. Research has shown that segmenting customers into groups based on buying behavior,
demographics, and expected levels of service does not result in increased profits.
, c. Doing formal marketing research is too far removed from the customer to be of much help
in knowing a customer's wants.
d. Technology has allowed most companies to be able to satisfy all customers with the same
goods and services. - ANSWER a. Organizations must first understand how customers
evaluate goods and services before providing goods and services of value to customers.
Basic customer expectations are generally considered the minimum performance level
required to stay in business and are often called
a. core competencies.
b. order qualifiers.
c. order winners.
d. credence attributes. - ANSWER b. order qualifiers.
Attributes that can be discerned only after purchase or during consumption or use are called
a. credence attributes.
b. variant attributes.
c. search attributes.
d. experience attributes. - ANSWER d. experience attributes.
Which of the following statements about customers' preference of goods and services is true?
a. Services are easier to evaluate and higher in search qualities than goods.
b. Dissatisfaction with services is often the result of customers' inability to properly perform
