MKTG 361 EXAM 3 QUESTIONS AND ANSWERS
Successful Frequent Shopper Programs - CORRECT ANSWER✅✅Transparent, simple, tiered rewards
based on customer value. Issues include cost, difficulty to change, duplication, and questionable loyalty
impact.
Forms of Retail Communications - CORRECT ANSWER✅✅Advertising, Sales Promotions, In-Store
Marketing, Public Relations, Personal Selling, and Online Marketing.
Product Placement - CORRECT ANSWER✅✅Companies pay or donate products to appear in TV, movies,
or games to boost visibility.
Specific Types of Promotions - CORRECT ANSWER✅✅Coupons (instant discounts), Rebates (cash back
later), and Sampling (free trials).
Rebates - CORRECT ANSWER✅✅delayed refunds post-purchase.
Shopper Marketing - CORRECT ANSWER✅✅Retailer-manufacturer collaborations influencing shoppers'
in-store decisions.
Relative Advantages - CORRECT ANSWER✅✅Highlight benefits that make the retailer stand out—price,
service, or convenience.
Hedonic - CORRECT ANSWER✅✅enjoyable, experiential shopping
% of Shopper Decisions Made In-Store - CORRECT ANSWER✅✅70%
Customer Pyramid Levels - CORRECT ANSWER✅✅Platinum (top 20-25%, loyal), Gold (good, price
sensitive), Iron (average), Lead (unprofitable).
Successful Frequent Shopper Programs - CORRECT ANSWER✅✅Transparent, simple, tiered rewards
based on customer value. Issues include cost, difficulty to change, duplication, and questionable loyalty
impact.
Forms of Retail Communications - CORRECT ANSWER✅✅Advertising, Sales Promotions, In-Store
Marketing, Public Relations, Personal Selling, and Online Marketing.
Product Placement - CORRECT ANSWER✅✅Companies pay or donate products to appear in TV, movies,
or games to boost visibility.
Specific Types of Promotions - CORRECT ANSWER✅✅Coupons (instant discounts), Rebates (cash back
later), and Sampling (free trials).
Rebates - CORRECT ANSWER✅✅delayed refunds post-purchase.
Shopper Marketing - CORRECT ANSWER✅✅Retailer-manufacturer collaborations influencing shoppers'
in-store decisions.
Relative Advantages - CORRECT ANSWER✅✅Highlight benefits that make the retailer stand out—price,
service, or convenience.
Hedonic - CORRECT ANSWER✅✅enjoyable, experiential shopping
% of Shopper Decisions Made In-Store - CORRECT ANSWER✅✅70%
Customer Pyramid Levels - CORRECT ANSWER✅✅Platinum (top 20-25%, loyal), Gold (good, price
sensitive), Iron (average), Lead (unprofitable).
