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Information Technology assignments
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1. The Internet may not make corporations obsolete, but the corporations will have to change their business models. Do you agree? Why or why not? 2. How has e-business transformed marketing? a. Explain how social networking and the "wisdom of crowds” help companies improve their marketing. b. Define how behavioral targeting and explain how it works at individual Web sites and on advertising networks. c. Define the social graph and explain how it is used in e-commerce marketing. 3. Read Management Decision Problem #1 on p. 326 and answer questions posed by the problem.
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