APRD 1003 EXAM 2 QUESTIONS AND
ANSWERS 100% VERIFIED
What is persuasion? - ANSWER Attitude change resulting from exposure to information from
others.
What are attitudes? - ANSWER evaluations of people, objects, and ideas, predispositions
toward things (Liking something/Not liking something)
What are the components of attitudes? - ANSWER Affective - liking or feeling about an object
Cognitive - beliefs about an object
Behavioral - actions toward the object
What are beliefs? - ANSWER statements that people hold to be true
What did Dr. Hovland's research indicate regarding the efficacy of propaganda? - ANSWER -
ability of someone to resist persuasion by a certain group depended on your degree of
belonging to the group.
- with the advent of government propaganda in support of the United States' participation in
World War II
- the artifacts worth investigating helped with increase of persuasive communication with
intent to affect behavior, attitude, and values.
, What is source credibility? - ANSWER a source's persuasive impact, stemming from its
perceived expertise, trustworthiness, and believability, the right source can increase the
effectiveness of the message. Expertness, Trustworthiness, Professionalism, Competence,
Dynamism, Objectivity.
What is a fear appeal? - ANSWER a persuasive communication that tries to scare people into
changing their attitudes, learning theory suggests that fear should stimulate greater attention
to the message and increased comprehension, leading to increased attitude change.
What are the key elements of a fear appeal? - ANSWER The magnitude of danger
The probability it will happen
The apparent efficacy of the recommended response
Why is targeting the message to a specific audience important? - ANSWER It helps you to
determine the best way to market to them, as well as how they may use your product.
What is inoculation theory? - ANSWER The goal is to make attitudes resistant to change.
"Inoculation theory explains how an attitude or belief can be protected against influence in
much the same way a body can be protected against disease-through pre-exposure to
weakened versions of a stronger, future threat."
Unchallenged beliefs are more easily changed because the person isn't used to defending the
beliefs
ANSWERS 100% VERIFIED
What is persuasion? - ANSWER Attitude change resulting from exposure to information from
others.
What are attitudes? - ANSWER evaluations of people, objects, and ideas, predispositions
toward things (Liking something/Not liking something)
What are the components of attitudes? - ANSWER Affective - liking or feeling about an object
Cognitive - beliefs about an object
Behavioral - actions toward the object
What are beliefs? - ANSWER statements that people hold to be true
What did Dr. Hovland's research indicate regarding the efficacy of propaganda? - ANSWER -
ability of someone to resist persuasion by a certain group depended on your degree of
belonging to the group.
- with the advent of government propaganda in support of the United States' participation in
World War II
- the artifacts worth investigating helped with increase of persuasive communication with
intent to affect behavior, attitude, and values.
, What is source credibility? - ANSWER a source's persuasive impact, stemming from its
perceived expertise, trustworthiness, and believability, the right source can increase the
effectiveness of the message. Expertness, Trustworthiness, Professionalism, Competence,
Dynamism, Objectivity.
What is a fear appeal? - ANSWER a persuasive communication that tries to scare people into
changing their attitudes, learning theory suggests that fear should stimulate greater attention
to the message and increased comprehension, leading to increased attitude change.
What are the key elements of a fear appeal? - ANSWER The magnitude of danger
The probability it will happen
The apparent efficacy of the recommended response
Why is targeting the message to a specific audience important? - ANSWER It helps you to
determine the best way to market to them, as well as how they may use your product.
What is inoculation theory? - ANSWER The goal is to make attitudes resistant to change.
"Inoculation theory explains how an attitude or belief can be protected against influence in
much the same way a body can be protected against disease-through pre-exposure to
weakened versions of a stronger, future threat."
Unchallenged beliefs are more easily changed because the person isn't used to defending the
beliefs
