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Core competency - 🧠ANSWER ✔✔o Special outlook, skill, or technology
that, by synthesizing links between resources and capabilities, sets and
sustains the firm's ability to create superior value for its customers.
Strategy - 🧠ANSWER ✔✔o An integrated and coordinated set of
commitments and actions that reflects the company's present situation,
identifies the direction it should go, and determines how it will get there.
Vision - 🧠ANSWER ✔✔a future-oriented declaration of its purpose and
aspirations, outlines its broad ambitions.
Inspires people to dream
,Mission - 🧠ANSWER ✔✔communicates what the MNE is going to do, why
it's going to do that, and the general approach to doing so.
Unattractive industry - 🧠ANSWER ✔✔o One in which perfect competition
drives down overall profitability
Attractive industry - 🧠ANSWER ✔✔o One in which short-term imperfect
competition lets companies earn above-average, risk-adjusted returns
Firm conduct - 🧠ANSWER ✔✔o Refers to the choices a company makes
regarding research, manufacturing, marketing, distribution, and the like that
influence its profitability
Resources - 🧠ANSWER ✔✔o Inputs into an MNE production process
Capability - 🧠ANSWER ✔✔o The capacity for resources to perform an
activity in an integrated manner
Value - 🧠ANSWER ✔✔o The measure of a firm's capability of selling what it
makes for more than the costs incurred in making it
Cost leadership - 🧠ANSWER ✔✔o Strategy aims to make a product at a
given level of quality for a cost below those of competitors
o Disruptive technologies changes efficiency standards
, o Customer's needs change
o Cheaper, better products from rivals - 🧠ANSWER ✔✔What are several
risks of the cost leadership strategy?
Differentiation strategy - 🧠ANSWER ✔✔o Champions developing products
that customers value and that rivals find hard, if not impossible, to match or
copy
o Customers' expectations change
o Customers no longer see sufficient value to justify the price premium
o A rival introduces a newer, cooler, higher-performing alternative
o Counterfeits that offer a cheaper imitation - 🧠ANSWER ✔✔What are
some of the risks of the differentiation strategy?
Value chain - 🧠ANSWER ✔✔o The set of linked activities the company
performs to design, make, market, distribute, and support a product
Primary activities - 🧠ANSWER ✔✔o Represent the core business functions
that make and move products
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