MARK 3321 EXAM 2 STUDY UTA (8-10) QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED ANSWERS)
ALREADY GRADED A+
Brand Ans✓✓✓Name, term, symbol, design, or combo (ID seller
production)
Brand name Ans✓✓✓Part of brand spoken (Letter, words, #s)
Brand mark Ans✓✓✓Cannot be spoken
Brand equity Ans✓✓✓Value of comp or brand name
Global brand Ans✓✓✓Obtains 1/3 earnings from outside home country,
recognizable outside home base; marketing and financial data publicly
available
Brand loyalty Ans✓✓✓Consistent preference for 1 brand
Manufacturer's brand Ans✓✓✓Brand name of manuf
Private brand Ans✓✓✓Owned by wholesaler or a retailer
Captive brand Ans✓✓✓Manuf by 3rd party for exclusive retailer, w/out
evidence of their affiliation
,Individual branding Ans✓✓✓Diff brand names for diff products
Family branding Ans✓✓✓Several products under same brand name
Co-branding Ans✓✓✓2 or more brand names on product or package
Trademark Ans✓✓✓Exclusive right to use brand or part of it
Service mark Ans✓✓✓Trademark for service
Generic product name Ans✓✓✓ID product by class or type (CANNOT
BE TRADEMARKED)
Persuasive labeling Ans✓✓✓Focuses on promotional them or logo;
consumer info secondary
Informational labeling Ans✓✓✓Help consumers make proper product
selections and lower cognitive dissonance after purchase
Universal product codes (UPCs) Ans✓✓✓Tracks products (bar codes
representing numbers)
, Express warranty Ans✓✓✓Written guarantee (100% cotton)
Implied Warranty Ans✓✓✓Unwritten guarantee (apply to ALL SALES
under Uniform Commercial Code)
Warranty Ans✓✓✓Confirmation of quality/perf of good or service
Global issues in branding and packaging Ans✓✓✓Choose brand name
policy
Translate label/meet requirement of host-country
Packages aesthetically compatible to cultures
Offer sizes of packaging preferred
4 functions of packaging Ans✓✓✓Contain/protect product; promote
prod; facilitate prod storage, use & convenience; facilitate recycle and
reducing environmental damage
Campbell's Product lines and Product mix Ans✓✓✓Width of product
mix (X); Depth of Product Lines (Y)
Product item Ans✓✓✓Specific version of prod (can be designated as
distinct offering among org's products)
CORRECT DETAILED ANSWERS (VERIFIED ANSWERS)
ALREADY GRADED A+
Brand Ans✓✓✓Name, term, symbol, design, or combo (ID seller
production)
Brand name Ans✓✓✓Part of brand spoken (Letter, words, #s)
Brand mark Ans✓✓✓Cannot be spoken
Brand equity Ans✓✓✓Value of comp or brand name
Global brand Ans✓✓✓Obtains 1/3 earnings from outside home country,
recognizable outside home base; marketing and financial data publicly
available
Brand loyalty Ans✓✓✓Consistent preference for 1 brand
Manufacturer's brand Ans✓✓✓Brand name of manuf
Private brand Ans✓✓✓Owned by wholesaler or a retailer
Captive brand Ans✓✓✓Manuf by 3rd party for exclusive retailer, w/out
evidence of their affiliation
,Individual branding Ans✓✓✓Diff brand names for diff products
Family branding Ans✓✓✓Several products under same brand name
Co-branding Ans✓✓✓2 or more brand names on product or package
Trademark Ans✓✓✓Exclusive right to use brand or part of it
Service mark Ans✓✓✓Trademark for service
Generic product name Ans✓✓✓ID product by class or type (CANNOT
BE TRADEMARKED)
Persuasive labeling Ans✓✓✓Focuses on promotional them or logo;
consumer info secondary
Informational labeling Ans✓✓✓Help consumers make proper product
selections and lower cognitive dissonance after purchase
Universal product codes (UPCs) Ans✓✓✓Tracks products (bar codes
representing numbers)
, Express warranty Ans✓✓✓Written guarantee (100% cotton)
Implied Warranty Ans✓✓✓Unwritten guarantee (apply to ALL SALES
under Uniform Commercial Code)
Warranty Ans✓✓✓Confirmation of quality/perf of good or service
Global issues in branding and packaging Ans✓✓✓Choose brand name
policy
Translate label/meet requirement of host-country
Packages aesthetically compatible to cultures
Offer sizes of packaging preferred
4 functions of packaging Ans✓✓✓Contain/protect product; promote
prod; facilitate prod storage, use & convenience; facilitate recycle and
reducing environmental damage
Campbell's Product lines and Product mix Ans✓✓✓Width of product
mix (X); Depth of Product Lines (Y)
Product item Ans✓✓✓Specific version of prod (can be designated as
distinct offering among org's products)
