UTA MARK 3321 RICHARME CHAPTERS 10-12 REVIEW
QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) ALREADY GRADED A+
A _______ is everything, both favorable and unfavorable, that a person
receives in an exchange. Ans✓✓✓Product
Products that are unknown to the potential buyer or a known product the
buyer does not actively seek are called _______. Ans✓✓✓Unsought
products
Products that are relatively inexpensive items that merit little shopping
effort are called ______. Ans✓✓✓Convenience products
Particular items for which consumers search extensively and are very
reluctant to accept substitutes are called ______. Ans✓✓✓Specialty
products
A _______ is a company's assortment of product lines and individual
product offerings. Ans✓✓✓Product mix
The number of different product lines an organization offers is the
company's _______. Ans✓✓✓Product mix width
A modification to a product that changes the taste, texture, sound, smell,
or appearance is a _______. Ans✓✓✓Style modification
, A product modification intended to improve the dependability and
durability of a product is a _______. Ans✓✓✓Quality modification
Companies may manufacture products that become outdated before they
actually need replacement. This is called ______. Ans✓✓✓Planned
obsolescence
The elements of a brand that cannot be spoken are called the ______.
Ans✓✓✓Brand mark
The three main benefits of branding are: _______, _______, and
_______. Ans✓✓✓Product identification, repeat sales, new-product
sales.
The exclusive legal right to use a brand or part of a brand is ______.
Ans✓✓✓Trademark protection
Brands offered exclusively by a retailer that are manufactured by a third
party are called ______. Ans✓✓✓Captive brands
______ are more expensive to market than ______ because the company
must develop a new promotional campaign to introduce each new
product. Ans✓✓✓Individual brands; family brands
QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) ALREADY GRADED A+
A _______ is everything, both favorable and unfavorable, that a person
receives in an exchange. Ans✓✓✓Product
Products that are unknown to the potential buyer or a known product the
buyer does not actively seek are called _______. Ans✓✓✓Unsought
products
Products that are relatively inexpensive items that merit little shopping
effort are called ______. Ans✓✓✓Convenience products
Particular items for which consumers search extensively and are very
reluctant to accept substitutes are called ______. Ans✓✓✓Specialty
products
A _______ is a company's assortment of product lines and individual
product offerings. Ans✓✓✓Product mix
The number of different product lines an organization offers is the
company's _______. Ans✓✓✓Product mix width
A modification to a product that changes the taste, texture, sound, smell,
or appearance is a _______. Ans✓✓✓Style modification
, A product modification intended to improve the dependability and
durability of a product is a _______. Ans✓✓✓Quality modification
Companies may manufacture products that become outdated before they
actually need replacement. This is called ______. Ans✓✓✓Planned
obsolescence
The elements of a brand that cannot be spoken are called the ______.
Ans✓✓✓Brand mark
The three main benefits of branding are: _______, _______, and
_______. Ans✓✓✓Product identification, repeat sales, new-product
sales.
The exclusive legal right to use a brand or part of a brand is ______.
Ans✓✓✓Trademark protection
Brands offered exclusively by a retailer that are manufactured by a third
party are called ______. Ans✓✓✓Captive brands
______ are more expensive to market than ______ because the company
must develop a new promotional campaign to introduce each new
product. Ans✓✓✓Individual brands; family brands
