Google Ads Search Certification Exam fully
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Terms in this set (168)
What's the main goal of It helps you forecast and determine your budgets,
the Google Ads while also improving your return on investment.
Performance Planner
tool?
How often is it Monthly
recommended to repeat
the budget planning
process?
It's best practice to True
separate campaigns with
different marketing
objectives into different
Performance Planner
plans, so that spend is not
reallocated between two
different marketing
budgets or objectives.
Which of the following is a Auction-time bidding
core benefit of Google
Ads automated bidding?
,Why do search ad They increase engagement and influence ad quality
extensions matter?FALSE
You operate many retail Location extension
stores and want potential
customers to see the
distance from their
location to your stores.
You're interested in Sitelink extension
directing people to
specific pages on your
website.
You're focused on driving Call extension
phone calls to your
business.
You want to describe the Structured snippets
features of a specific
product your business
offers before customers
click on the ad.
What are the three main Expected clickthrough rate, landing page experience,
factors that determine ad and ad relevance
quality?
Which attributes describe Relevant and original content
a good landing page Easy to navigate
experience? Transparency about your business
Which are the three Headline, description, and URL
required parts of a text
ad?
How many ads should be Three to five
implemented per ad
group?
, How does Google Ads Google Ads mixes and matches headlines and
generate responsive description lines that have been provided
search ads? FALSE
What is the key value Show your ads when a customer is searching for your
proposition of Google product or service
Search campaigns?
Arrange the items below Account
in order of hierarchy, campaign
beginning with the top ad group
level. ad
Which two people might Someone searching for the term I want to buy a black
see an ad with the shirt
keyword +black +shirt (set
as broad match modifier)? Someone searching for the term black button shirt
Which part of a Search ad Description line
isn't automatically
generated by Dynamic
Search Ads?
Optimization Score is True
made up of over 50
recommendations to
optimize Search
campaigns.
Which of the following Renaming campaigns
factors wouldn't change
an account's optimization
score?
Which of the following Keywords
can be customized with
audience signals to make
Search campaigns more
efficient?
solved & updated (latest version verified for
accuracy) | Latest!!
Save
Terms in this set (168)
What's the main goal of It helps you forecast and determine your budgets,
the Google Ads while also improving your return on investment.
Performance Planner
tool?
How often is it Monthly
recommended to repeat
the budget planning
process?
It's best practice to True
separate campaigns with
different marketing
objectives into different
Performance Planner
plans, so that spend is not
reallocated between two
different marketing
budgets or objectives.
Which of the following is a Auction-time bidding
core benefit of Google
Ads automated bidding?
,Why do search ad They increase engagement and influence ad quality
extensions matter?FALSE
You operate many retail Location extension
stores and want potential
customers to see the
distance from their
location to your stores.
You're interested in Sitelink extension
directing people to
specific pages on your
website.
You're focused on driving Call extension
phone calls to your
business.
You want to describe the Structured snippets
features of a specific
product your business
offers before customers
click on the ad.
What are the three main Expected clickthrough rate, landing page experience,
factors that determine ad and ad relevance
quality?
Which attributes describe Relevant and original content
a good landing page Easy to navigate
experience? Transparency about your business
Which are the three Headline, description, and URL
required parts of a text
ad?
How many ads should be Three to five
implemented per ad
group?
, How does Google Ads Google Ads mixes and matches headlines and
generate responsive description lines that have been provided
search ads? FALSE
What is the key value Show your ads when a customer is searching for your
proposition of Google product or service
Search campaigns?
Arrange the items below Account
in order of hierarchy, campaign
beginning with the top ad group
level. ad
Which two people might Someone searching for the term I want to buy a black
see an ad with the shirt
keyword +black +shirt (set
as broad match modifier)? Someone searching for the term black button shirt
Which part of a Search ad Description line
isn't automatically
generated by Dynamic
Search Ads?
Optimization Score is True
made up of over 50
recommendations to
optimize Search
campaigns.
Which of the following Renaming campaigns
factors wouldn't change
an account's optimization
score?
Which of the following Keywords
can be customized with
audience signals to make
Search campaigns more
efficient?
