Reintegration
Overview
To help integrate what you are learning each week, as well as to help you illustrate your
growing subject matter expertise, you'll complete a weekly blog-style post that focuses in
some way on one or more of the topics covered that week. Each post must be a minimum
of 100 words in length (including the post title) with no maximum limitation. They
should be tailored to fit the personal/professional brand or expertise that you’re trying to
develop. Note that this semester, you'll upload the 8 posts for this course to the
WordPress website that you’ll develop in your E-Marketing course.
Your weekly application posts should go beyond merely reiterating what was covered in
the course materials. They should show your target audience(s) how to apply marketing
concepts, techniques, or technologies to real-world problems or opportunities for which
they have an interest. Your posts can be serious, light-hearted, tell stories or experiences,
give advice, offer critiques of marketing practices you encounter, make comparisons
across companies or techniques, describe innovative marketing practices, predict the
future of marketing, etc. The key is that they must be (1) informative to your target
audience and (2) pertain in some way to the week's material for this course. Other than
that, you have free reign. Remember that the tone, style, voice, and mood of your writing
is up to you, but you should always consider what would work best for your target
audiences. You may even decide to have a general theme to your posts, perhaps staying
focused on a particular industry or region or marketplace.
, Ideas for this week's Application Post
Below are some ideas of topics or areas that you could write about for this week's
materials. Note that these are only prompts to get your creative juices flowing; you can
use one of them or make up your own! You can write about one of the main topics from
one of this week's modules or just a small mention of something that sparked your
curiosity (or anything in between). Remember, your post must be (1) informative to your
target audience and (2) pertain in some way to the week's materials for this course.
How can you use the “design with the end in mind concept” to form successful research
plans? and – how can you apply this same concept to other aspects of your business?
What types of research questions are better suited for qualitative vs. quantitative
research?